Kathleen Wooten asks Who tells our story
Who tells our story in this time? In today’s world of immediate news, and social media, and everyone having a twitter account and an opinion – there’s a lot of misinformation out there. Some of it might be damaging and outright manipulative. Some of it might just be misinformed people, who are confusing Quakers (for example) with Amish folks, or Shakers.
One of the reasons I’ve been so involved in Quaker media is my longtime concern that we’re in increasing danger of being defined by outsiders. A mainstream site with a page on Quakers can easily show up higher in search results than pages we create. For a long time back in the day, an entry on Quakers written by some Unitarians on Religioustolerance.com was a top hit. Google and Facebook have long had more say in defining Quaker beliefs than any of our national organizations. Even when real-life Quakers are involved— in Facebook groups, Wikipedia editing, blogging, and the original Quaker.org — there was none of the kind of formal Quaker process (for better and worse) that historically characterized Quaker publishing.
One happy irony is that Kathleen herself came in through a channel with no Quaker involvement. She writes: ” I had never heard of Quakers until I took an internet quiz in my mid- thirties.” This is almost certainly the “Belief-o-Matic” Beliefnet quiz (confirmed in comments). The site was founded as a venture-capital-fueled attempt to win the advertising religion market in the heady years of what we retrospectively call the dot-com bubble. The original quiz dates further back to a still-going site called SelectSmart, which hosts dozens of quizzes (“Which Bond Villain Are You?,” “What Pizza Topping Are You?,” “Pink Floyd Album Selector”), one of the most popular of which is “Belief System Selector.” The site is Curt and Lori Anderson, a husband-and-wife team; he was the techie who programmed the quizzes; she hunted for content. She used online sources and her local library to coming up with questions for him to plug in for the belief quiz (read some of the story here and also here). Beliefnet started hosting it independently, giving it a UI refresh and renaming it Belief-o-Matic. For whatever reasons of wonky algorithms huge percentages of people who took the test came out as “Liberal Quaker” or “Orthodox Quaker.” No Friends were involved in the quiz, hence the archaic names (few Friends have identified as Orthodox for generations).
In the 2000s, this quiz was inadvertently far more successful in outreach than any program conceived by Friends (sorry PYM/FGC/Pendle Hill donors). I think we’ve all become better at media and telling our own story but Kathleen’s question — who tells our story in this time? — is still a key one. After all, Lori Anderson’s checklist of beliefs (on SelectSmart and Beliefnet) are probably one of the most-read definitions of Liberal Quakerism.
QuakerKathleen Updated July 2018
Yes Martin — I did indeed come to Friends from the belief net quiz — labeled a “liberal Friend”. Luckily, the Quaker Meeting down the street from my house, which I always thought was just a historic old building, had a phone # on the internet on a simple website, and I talked to a person and showed up.
I’ve heard this story over and over in my travels. How many people last week searched for Episcopalians when they saw Bishop Michael Curry on the internet at the royal wedding? And if then they showed up at their local church — did they find what they expected? Could they even find the local church online?
Thanks for sharing your thoughts.