The August issue of Friends Journal will look at “Going Viral with Quakerism.” I wrote an Editor’s Desk post with some ideas of topics I’d love to see and some queries:
- Do we have a vision of what kind of Quakerism we’re inviting people into?
- Does growing necessitate casting off or re-embracing various Quaker practices?
- Can we point to specific and reproducible tasks that meetings have done that have led to growth?
- Are there models from other churches or social change movements that we could learn from?
- What are the dangers of over-focusing on growth?
- Is there really a possibility that Quakerism could become a mass movement?
- What would our Quaker experiences look like if our numbers rose even ten-fold?
One thing that’s missing there is the internet. Yet one of the most common things people want to talk about when we talk about growing Friends is the internet. I think we’ve gotten to the point at which we can’t just pin our hopes for future vitality of the Religious Society of Friends on the internet. It’s not a build-it-and-they-will come phenomenon, especially now that so much of the internet’s attention mechanisms are dominated by billion-dollar companies.
I went into the Friends Journal archives to get a little perspective on Friends’ evolving relationship with electronic media. The word “internet” first showed up near the end of 1992, in a short announcement of a new Quaker-themed listserv. In 1993 there was a fantastic article on electronic networks, The Invisible Meetinghouse. Written by Joel GAzis-SAx, it describes the Quaker Electronic Project as
an ongoing yearly meeting that Friends around the world can join any time. It is, at once, a library, a meetinghouse, a social center, and a bulletin board. W e have created both a community and a resource center…
Amazingly, many of the people mentioned in this article from 25 years ago are still active online.
The first “http” web address was published in Friends Journal in a 1995 issue. In June 2001 the magazine announced its own website; the word “blog” debuted in 2004, “Facebook” in 2007, “Twitter” in 2011. Obviously, the internet is great for outreach. But time check: we’ve been collectively reaching out online for a quarter century. Every organization has a website. Blogs and social media have become a settled tool in outreach.
Introductions to the web and techniques and how-to’s have been done. But how do these various media work together to advance our visibility? What kind of expanded outreach could happen with a little more focus? How does any online project integrate with real-world activity. I’m not naysaying the internet; obviously, I could give my answers to these questions. But I’d like to know what others think about our Quaker electronic projects a quarter century later?
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