From Emily Provance:
An under-45 communications strategy, in contrast, would mostly involve social media (Facebook, Instagram, Twitter, possibly Tumblr or Pinterest). Articles would be short and would contain mostly content directly relevant to the reader — or, if the content were not directly relevant, it would be single-story narratives with an emphasis on personal impact. Announcements would come out through messenger apps or text messages, with a strong element of user control about which announcements to receive and which not. Photos and videos would be used frequently.
I’m always a bit wary of generational determinism. I think generational ideas are more like underlying trends that get more or less traction over time. And Quaker digital outreach in particular has been a thing for a quarter century now. But the underlying message — that some people need to be reached digitally while others are still best served by print — is a sound one and I’m glad Emily’s bringing it up.
But it’s still kind of sad that we still need to make this kind of argument. I remember having these discussions around an FGC outreach committee table fifteen years ago: surely we’re all on board about the need for digital outreach in 2018?
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