Some­times I see blog posts that make me real­ly sad at the state of jour­nal­ism. Phi­ly­Mag is the lat­est but you have the fol­low the daisy-chain of ramped-up hyper­bole back just to make see how ridicu­lous it is.

The restau­rant chain Red Robin recent­ly made a fifteen-second TV ad whose joke is that its veggie-burgers are per­fect for cus­tomers whose teenage daugh­ters are “going through a phase.” It’s had rather lim­it­ed air­play (it’s the 450th or so most run ad in the past 30 days) but still, Busi­ness Insid­er ran a piece on it which claimed that “the chain man­aged to insult all poten­tial veg­e­tar­i­an and veg­an cus­tomers” with the ad. For evi­dence, it cit­ed three mild com­ments on Red Robin’s Face­book page. Fair enough.

But then the page-view-whores at Huff­in­g­ton Post saw the BI piece and wrote that Red Robin is “under fire for diss­ing veg­e­tar­i­ans,” still cit­ing just those Face­book com­ments. Under fire? For three comments?

Sens­ing fresh (veg­gie?) meat, Philly­mag links to Huff­Post to claim that ”veg­e­tar­i­ans and veg­ans far and wide are freak­ing out” and that a boy­cott has been declared. The author tells us that “‘Offend­ed’ gets tossed around so rapid­ly” and it must be true, right?, as she uses it three more times just in her open­ing para­graph. It’s a pity that none of the three Face­book com­menters were con­sid­er­ate enough to actu­al­ly use the words “out­rage” or “boy­cott.” One described the ad as “dis­ap­point­ing” (ouch!). Anoth­er used the word “dis­sat­is­fied” (zing!), though he was speak­ing not about the ad per se but rather a recent vis­it to the restaurant.

Seems like if there is an epi­dem­ic of offended-ness going on, we might take a look at the des­per­a­tion of what pass­es for mod­ern jour­nal­ism these days. Offended-ness must get page views, so why not be offend­ed at being offend­ed? (I imag­ine some hack fur­ther down the pageview food chain is right now read­ing the Philly­mag piece and typ­ing out a head­line about the world­wide veg­an army issu­ing a fat­wa on the teenage daugh­ters of Red Roof exec­u­tives.) Is this real­ly the kind of crap that peo­ple like to share on Face­book? Do Inter­net users just not fol­low links back­ward to judge if there’s any truth to out­rage posts on out­rage? I usu­al­ly ignore this kind of junk even to read past the ridicu­lous head­line. But the phe­nom­e­non is all too ubiq­ui­tous on the inter­webs these days and is real­ly so unnec­es­sar­i­ly divi­sive and stereotype-perpetuating.