Tag Archives ⇒ video

A traveling bus museum visits Quakerranter HQ

November 8, 2010
· Martin Kelley

This week­end we’ve had a muse­um parked in our dri­ve­way. It’s the “BUS-eum” from the Traces Cen­ter for His­to­ry and Cul­ture in St. Paul, host­ing a trav­el­ing exhib­it on Ger­man POW’s in the US dur­ing World War II. We were hap­py to host the BUS-eum’s Irv­ing Kell­man over the week­end in-between stops in Cape May Cour­t­house and Vineland.  I asked him to give us the sto­ry of the Ger­man POWs on video.

As you might guess, there was a lot of Quak­er con­nec­tions in the 1940, with Amer­i­can Friends Ser­vice Com­mit­tee involve­ment. Traces’ direc­tor Michael Luick-Thrams is a Friend and did his PhD the­sis on the Scat­ter­good Hos­tel, a refugee camp set up at the then-abandoned Friends school in Iowa. Many of the BUS-eum’s stops are Friends Schools, with pub­lic libraries being anoth­er com­mon destination.

The vis­it was made with help from FGC’s Direc­to­ry of Trav­el­ing Friends. I think this is the first time we’ve actu­al­ly had a vis­i­tor after a decade of being list­ed there (most past inquiries have fall­en through when they looked at a map and real­ized our dis­tance from Pen­dle Hill, New York City or what­ev­er oth­er des­ti­na­tion brought them east).

ReconRab​bi​.net

March 29, 2010
· Martin Kelley

ReconRabbiReconRab­bi is a social net­work for rab­bis asso­ci­at­ed with the Recon­struc­tion­ist Rab­bini­cal Col­lege. It is designed to pro­vide ongo­ing edu­ca­tion and net­work­ing for far-flung alumni.
It’s a high­ly cus­tomized, member-only site built on the Ning plat­form. The typ­i­cal Ning fea­tures are here: video, pod­casts and mem­ber pro­files. Expand­ed areas include exten­sive train­ing mate­r­i­al for mem­bers. We record­ed and I edit­ed a series of eight screen­casts of approx­i­mate­ly five min­utes each for their Help sec­tion using Screen­flow for Mac; top­ics include sign­ing up, adding dis­cus­sions, using the cus­tomized train­ing material.
Member-only Site: http://​www​.reconrab​bi​.net/.

Nonprofits and Social Media

May 5, 2009
· Martin Kelley

I’d like to talk today about social media and non­prof­its. I’ve had a cou­ple of inter­est­ing projects late­ly help­ing non­prof­its put togeth­er Face­book Pages, LinkedIn Groups and Twit­ter sites. I think this is an excit­ing way to reach out to audi­ence members. 

Today: Email Lists

Over the last few years we’ve focused on email lists. We all have big email lists – tens of thou­sands of users, seg­ment­ed all sorts of dif­fer­ent ways. We send out dozens of emails a week and they end up seem­ing not spam.

Face­book Pages

A new era is com­ing with social media. A big change is Face­book Pages. These are geared toward adver­tis­ers although you don’t need to have a Face­book adver­tis­ing cam­paign to use them. In March 2009, Face­book redesigned Pages to act much more like typ­i­cal user pro­files: there’s a wall, there’s an activ­i­ty stream, and you can asso­ciate dif­fer­ent appli­ca­tions with them. 

Two things about Pages are excit­ing. One is the activ­i­ty stream. Peo­ple who sign up as “fans” of your Page see what you’re putting out in their indi­vid­ual stream. They’ll log into Face­book and see that mes­sages like “Jen just got engaged!” or “Joe is hav­ing a bad hair day” and that your orga­ni­za­tion is hav­ing some great event com­ing up this week­end. You’re seen in the asso­ci­a­tion of hap­py news from their friends. It’s dif­fer­ent from a spam­mish email because it’s com­ing in with the con­text of their friends, which is very pow­er­ful for publicity.

The oth­er nice thing about Face­book Pages is that they’re pub­lic. A lot of por­tions of Face­book aren’t but mak­ing Pages pub­lic means you can point to them from your web­site or oth­er social media campaigns.

I think Face­book fan groups are going to be the new email list. They are the way we’ll be able to reach out to peo­ple. I’m very excit­ed about this because there’s all sorts of easy mul­ti­me­dia pos­si­bil­i­ties. You can inte­grate with Youtube, with Twit­ter, with pod­casts, etc., embed­ded for fans of your Face­book page to see as it’s hap­pen­ing. This is much more excit­ing than some of the emails that we send out. They are also more inter­ac­tive because fans can post things on your fan walls so you can have con­ver­sa­tions on your sites.

Inti­mate, imme­di­ate, engaging

What the smart non­prof­its are going to be doing is a lot of post­ing in a style that’s authen­tic and inti­mate and less wor­ried about being slick than we’ve typ­i­cal­ly been.

What I would love to see non­prof­its doing is to get seri­ous about video. I’m not talk­ing about fan­cy video, haul­ing in video­g­ra­phers for six months shoot­ing a three minute slick com­mer­cial. Get an inex­pen­sitve video recorder and start doing five minute inter­views with the peo­ple your orga­ni­za­tion serves. This will dif­fer depend­ing on your orga­ni­za­tion’s focus. One advan­tage to sim­ple videos is that you can con­vince even the busiest of your inter­vie­wees to take out a few min­utes. You make these videos and post them to Youtube, Vimeo or direct­ly to Face­book video. It does­n’t mat­ter where they host­ed but you’ll have to make sure they’re embed­ded on your Face­book fan page. 

Build­ing our Face­book Fan Page

How to direct? You can direct in the emails you’re send­ing out or through oth­er sources. Twit­ter is a great way of direct­ing peo­ple to what’s hap­pen­ing: you send out a 140-character “tweet” with an inter­est­ing tease about the video you’ve pro­duced and a link to the Face­book fan page.

The whole goal is to get Face­book fans. Once you’re in as a fan, you show up in their activ­i­ty streams. All the fans get to see the events you’re orga­niz­ing, the videos. If you have extra tick­ets to an upcom­ing event, post about it because peo­ple will see it imme­di­ate­ly. It’s a won­der­ful way to reach peo­ple quick­ly in a way that’s not as intru­sive as email (I sus­pect a lot of younger users are actu­al­ly check­ing their Face­book home­page more often than their emails!).

The New Non­prof­it Outreach

I’d love to see a lot more of these inti­mate, almost home-made videos going up on Face­book fan pages and using fan pages as a way of con­nect­ing with peo­ple. We can think of these as the new email list.

I would strong­ly encour­age non­prof­its to use all of these these media to rein­force their mes­sage and to find new ways to reach their audi­ences in a much more engag­ing, inti­mate way. 

— —  —  — –

Mar­tin Kel­ley is a web devel­op­er and social media con­sul­tant spe­cial­iz­ing in non­prof­its. This post is a loose tran­scrip­tion of his video, Non­prof­its and Social Media. This essay is also avail­able on the Mar​tinKel​ley​.com Face­book fan page.

Quaker video outreach, a talk with Raye Hodgson

March 21, 2009
· Martin Kelley

An inter­view with Raye, a mem­ber of Ohio Year­ly Meet­ing Con­ser­v­a­tive who serves on their Elec­tron­ic Out­reach Com­mit­tee. You can also watch it on Quak­erQuak­er: Quak­er Video and Elec­tron­ic Out­reach.

Raye: Ohio Year­ly Meet­ing holds our year­ly meet­ing in Bar­nesville Ohio – some peo­ple know us as those Bar­nesville folks. We have an elec­tron­ic Out­reach Com­mit­tee and that includes the over­sight and min­istry asso­ci­at­ed with our web­site. We spend time think­ing about how to open up to peo­ple who might be inter­est­ed in Friends’ ways and might want to know more about us whether or not they’ve ever read the Jour­nal of George Fox. We’re try­ing to expand our wit­ness, if you will.

One of the ques­tions that has come up in this elec­tron­ic out­reach group is: what types of com­mu­ni­ca­tion or video are use­ful for some­one to get to know us but also respect­ful of the fact that we do wor­ship and that wor­ship is a spir­i­tu­al­ly inti­mate time. We’re try­ing to bridge and deal with respect­ing the wor­ship­pers, the Friends them­selves, to not put on a per­for­mance and yet to try to com­mu­ni­cate what it is that is edi­fy­ing in prac­tice and worship.

Mar­tin: How do you give new­com­ers a taste of Quak­ers with­out direct­ing it too much? If you just have that silent emp­ty box it’s hard for new­com­ers to know what should be fill­ing that box.

Raye: One of the things Friends have done for hun­dreds of years is to pub­lish, to keep jour­nals and to share that. But that’s not all there is to the Friends expe­ri­ence. There are those qui­et times and those moments of min­istry that we believe are Spirit-inspired. Many of us wish we could give peo­ple a lit­tle taste of that because that does­n’t show up in a lot of pub­lished writ­ings. That spon­ta­neous and time­ly, and at times prophet­ic, wit­ness that we see in our Meet­ings. We have con­sid­ered dig­i­tal video as a way to do that.

Mar­tin: I love the video pos­si­bil­i­ties here. Video can be a way of reach­ing out to more people.

Raye: It’s not just any­thing that can be writ­ten. Cer­tain­ly the writ­ings that have been pub­lished are very help­ful in get­ting some sort of a glim­mer of where we have been, or in some cas­es where we are head­ed or where we are. But there is noth­ing like that expe­ri­ence of being with Friends in meet­ing. It does­n’t always hap­pen but there are these moments called a cov­ered meet­ing or a gath­ered meet­ing where every­body seems to be in the same place spir­i­tu­al­ly and when seems to be mes­sages and gifts com­ing through peo­ple. That’s dif­fi­cult to get across.

We’re hop­ing that with video we can dis­cuss these kinds of things after the fact. We don’t want to turn it into a spec­ta­tor sport or performance.

Mar­tin: Authen­tic­i­ty is a key part of the Quak­er mes­sage. You’re not prac­tic­ing what you’re going to say for First Day or Sun­day. You’re sit­ting there and wait­ing for that imme­di­ate spir­it to come upon you.

Raye: We don’t know when that will hap­pen. There are meet­ings where every­body is very qui­et, where there’s a sense of that spir­it and uni­ty but it may be an out­ward­ly qui­et meet­ing. I have been in meet­ings where some­one stood up and began to sing their mes­sage or a psalm or some­one had a won­der­ful ser­mon that was per­fect for the moment. These things hap­pen but we don’t know when they will.

More coming in from this weekend’s workshop

February 24, 2009
· Martin Kelley

Both of my work­shop co-leaders Wess and Robin have now checked in with pre­lim­i­nary reports. More mate­r­i­al is being col­lect­ed on the Quak­erQuak­er event page.

Wess and I have both been upload­ing lots of pho­tos to Flickr using the “quakerreclaiming2009″ tag. I’ve been upload­ing my video inter­views both on Youtube and Quak­erQuak­er. You can see them at the reclaiming2009 tag (I have the feel­ing we’ve just dou­bled the Quak­er con­tent on Youtube but it’s not that extreme). Any­one present with more pho­tos can either upload them to Flickr with the “quakerreclaiming2009” tag or send them direct­ly up to Quak­erQuak­er. Same with videos.