Tag Archives ⇒ small business clients

Catherine Lockwood MFT

December 15, 2010
· Martin Kelley

Catherine Lockwood, MFTCather­ine Lock­wood is a ther­a­pist in the Los Ange­les area who had built a site in the since-discontinued Google Page Cre­ator ser­vice. It had a nice design but she could nev­er get her domain point­ing to it and she was frus­trat­ed that Google had closed the ser­vice. She wrote me say­ing “I would like to have a web­site address that WORKS. I have nev­er been able to give any­one my address because appar­ent­ly the address is not con­nect­ed to my web­site. So instead I have to tell peo­ple to google me!” 

We rebuilt Cather­ine’s site using the ever-trusty Word­Press. The col­ors and con­tent were brought over into a fair­ly stan­dard design. And now Cather­ine can print Cather​ine​Lock​woodMFT​.com on her busi­ness cards!

DiMeo Blueberry Farms & Nursery

June 9, 2010
· Martin Kelley

DiMeo Blueberry FarmsThe DiMeo fam­i­ly owns and oper­ates sev­er­al of the largest blue­ber­ry farms in the world, right here in the “blue­ber­ry cap­i­tal of the world”: Ham­mon­ton, New Jer­sey. They have an exist­ing web­site that is hand-edited. We cre­at­ed a sec­ond site using WordPress.
On launch it has much of the same con­tent as the oth­er site, but arranged into posts and cat­e­go­rized and tagged for search engine vis­i­bil­i­ty. It also high­lights the DiMeo Blue­ber­ry Farms’ Face­book, Twit­ter and Youtube out­lets. I’ll be inter­est­ed to see how it gets picked up by search engines and how vis­i­tors start to use it



See also: DiMeo Blue­ber­ry Farms on Mer­chant Cir­cle, Youtube, Face­book and Twit­ter.

Bradley J Winkler LLC

March 29, 2010
· Martin Kelley

Bradley Winkler LLC Home RemodelingIn ear­ly Decem­ber 2009, I got a call from a prospec­tive client who want­ed me to build a web­site for her hus­band’s home improve­ment busi­ness. The catch? She want­ed it to be a sur­prise Christ­mas present! She start­ed col­lect­ing pic­tures from his clients and I went to work with a sim­ple but expand­able Word­Press site. Reports are that Brad was thrilled!
See it live: http://​www​.bradley​win​kler​.com/

Mike’s Precision Carpentry

December 3, 2009
· Martin Kelley

Mike's Precision CarpentryMichael Oliv­eras is a long-time union car­pen­ter mak­ing the entre­pre­neur­ial jump and start­ing his own busi­ness: Mike’s Pre­ci­sion Car­pen­try, serv­ing the New Jer­sey, Penn­syl­va­nia and Delaware from his shop in Ham­mon­ton, NJ. He came to me look­ing for a web­page to adver­tise his new enterprise.
It’s a sim­ple design, a typ­i­cal small-business site of half-a-dozen pages. The col­or scheme match­es his busi­ness cards for a bit of brand­ing. Oliv­eras faced a prob­lem typ­i­cal for new busi­ness­es: a lack of good pho­tos. The work he’s done for many years is not tech­ni­cal­ly his own (per the employ­ment con­tracts) so for now the pic­tures are a mix of the few jobs he has done on his own and a few stock images. I’m sure he’ll have a well-rounded port­fo­lio before long and we’ll be able to fill out the site with his own work. In the mean­times, he added a cou­ple of great pic­tures of him and his fam­i­ly on the “About Us” page to give it that per­son­al touch.
See it live: www​.mike​s​pre​ci​sion​car​pen​try​.com

Elisabeth Olver, Artist & Painter

September 4, 2009
· Martin Kelley

Elisabeth Olver ArtistElis­a­beth is a painter and artist who spe­cial­izes in orig­i­nal acrylic paint­ings and giclee prints of nature and South Jer­sey beach scenes. Her exist­ing site was attrac­tive, but it did­n’t have online order­ing and she was­n’t able to update it herself.

We put togeth­er a fea­tures list and then went through a round of con­cept screen­shots which I built in Adobe Fire­works and Pho­to­shop (you can see our work here!). Design in hand, I built a cus­tomized Mov­able Type site. A spe­cial­ized tem­plate allows her to enter infor­ma­tion about the each piece: medi­um, theme, price and the URL to it’s image (most of which are host­ed on Flickr). Mov­able Type pulls these togeth­er into var­i­ous cat­e­go­ry and indi­vid­ual art pages, with automatically-generated Pay­pal “Buy” but­tons for avail­able pieces. We stressed search-engine vis­i­bil­i­ty so there are many cat­e­gories and they all cross-link with each painting.

Vis­it: Elis­a­beth Olver

Cleaning Services Guide, E‑Book

August 22, 2009
· Martin Kelley

Office Managers Guide to Best Cleaning ServiceA local client from Taber­na­cle in Burling­ton Coun­ty came to me with an inter­est­ing project. He’s owned a com­mer­cial clean­ing com­pa­ny for a num­ber of years and has heard his share of hor­ror sto­ries about the clean­ing ser­vices clients hired before find­ing him! This expe­ri­ence led him to write a PDF e‑book about how to hire the right clean­ing ser­vice. What a great idea and a what a use­ful book this is for small busi­ness own­ers.

The site’s on a bit of a bud­get so it’s a sim­ple design, with col­ors and gen­er­al look-and-feel bor­rowed from a site the client likes. Sim­ple edit­ing comes via Cushy­CMS. When cus­tomers click to buy, they are sent to Pay­pal for the actu­al trans­ac­tion and then for­ward­ed to E‑Junkie, which pro­vides the auto­mat­ed and inte­grat­ed PDF down­load.

Vis­it the site: Office Man­ager’s Guide to Hir­ing the Best Clean­ing Service

Ginny Christensen, Educational Consultant

May 22, 2009
· Martin Kelley

Strategy for GrowthGin­ny Chris­tensen is the force behind Strat­e­gy for Growth, LLC, a Wyn­cote, PA con­sult­ing firm that pro­vides strate­gic plan­ning, board devel­op­ment, exec­u­tive coach­ing, and lead­er­ship team devel­op­ment for inde­pen­dent schools and non­prof­its. The site is fair­ly sim­ple. It’s built in Word­Press and has rudi­men­ta­ry e‑commerce with a Pay­pal option for pur­chas­ing books.

Vis­it: Strat​e​gy​For​Growth​.com

Kindley Law

November 10, 2008
· Martin Kelley

John Kind­ley is a lawyer in a solo prac­tice in South Bend, Indi­ana. He came to me want­i­ng a web design make-over for his self-designed Word­Press site, along with some SEO advice and help with a form. John’s a bit of a tin­ker­er so he’s already moved on to a new design!

Vis­it: Kind­ley Law in South Bend Indiana

Client Testimonial:

“Mar­tin pro­vid­ed great val­ue in design­ing a web­site for my law
prac­tice. He was acces­si­ble and facil­i­tat­ed the process, despite our
geo­graph­i­cal dis­tance, through email and tele­phone con­sul­ta­tions. He
was flex­i­ble in work­ing with me to achieve what I was look­ing for
with­in my bud­get.” May 1, 2009

John Kind­ley, Lawyer.
Hired Mar­tin as a Graphic/Web Design­er in 2008
Top qual­i­ties: Per­son­able, Good Val­ue, High Integrity