Outreach gets people to your meetinghouse / Hospitality keeps people returning.

March 23, 2013

Over on Twit­ter feed came a tweet (h/t revrevwine):

seo - Google SearchTo trans­late, SEO is “search engine opti­miza­tion,” the often-huckersterish art of trick­ing Google to dis­play your web­site high­er than your com­peti­tors in search results. “Usabil­i­ty” is the catch-all term for mak­ing your web­site easy to nav­i­gate and invit­ing to vis­i­tors. Com­pa­nies with deep pock­ets often want to spend a lot of mon­ey on SEO, when most of the time the most viable long-term solu­tion to rank­ing high with search engines is to pro­vide vis­i­tors with good rea­sons to vis­it your site. What if we applied these prin­ci­ples to our church­es and meet­ing­hous­es and swapped the terms?

Out­reach gets peo­ple to your meetinghouse /
Hos­pi­tal­i­ty keeps peo­ple returning.

A lot of Quak­er meet­ing­hous­es have pret­ty good “nat­ur­al SEO.” Here in the U.S. East Coast, they’re often near a major road in the mid­dle of town. If they’re lucky there are a few his­tor­i­cal mark­ers of notable Quak­ers and if they are real­ly lucky there’s a highly-respected Friends school near­by. All these meet­ings real­ly have to do is put a nice sign out front and table a few town events every year. The rest is cov­ered. Although we do get the occa­sion­al “aren’t you all Amish?” com­ments, we have a much wider rep­u­ta­tion that our num­bers would nec­es­sar­i­ly war­rant. We rank pret­ty high.

But what are the lessons of hos­pi­tal­i­ty we could work on? Do we pro­vide places where spir­i­tu­al seek­ers can both grow per­son­al­ly and engage in the impor­tant ques­tions of the faith in the mod­ern world? Are we invi­ta­tion­al, bring­ing peo­ple into our homes and into our lives for shared meals and conversations?

In my free­lance days when I was hired to work on SEO I ran through a series of sta­tis­ti­cal reports and redesigned some under­per­form­ing pages, but then turned my atten­tion to the clien­t’s con­tent. It was in this realm that my great­est quan­tifi­able suc­cess­es occurred. At the heart of the con­tent work was ask­ing how could the site could more ful­ly engage with first-time vis­i­tors. The “usabil­i­ty con­sid­er­a­tions” on the Wikipedia page on usabil­i­ty could be eas­i­ly adapt­ed as queries:

Who are the users, what do they know, what can they learn? What do users want or need to do? What is the users’ gen­er­al back­ground? What is the users’ con­text for work­ing? What must be left to the machine? Can users eas­i­ly accom­plish intend­ed tasks at their desired speed? How much train­ing do users need? What doc­u­men­ta­tion or oth­er sup­port­ing mate­ri­als are avail­able to help the user?

I’d love to see Friends con­sid­er this more. FGC’s “New Meet­ings Tool­box” has a sec­tion on wel­com­ing new­com­ers. But I’d love to hear more sto­ries about how we’re work­ing on the “usabil­i­ty” of our spir­i­tu­al communities.

Make a buck, make a buck

November 26, 2012

“There’s a lot of bad ‘isms’ float­in’ around this world, but one of the worst is com­mer­cial­ism. Make a buck, make a buck.”
–Alfred, Mir­a­cle on 34th Street (1947)

Did Thanks­giv­ing even hap­pen? Walk­ing around the neigh­bor­hood and scan­ning the store cir­cu­lars it seems more like some blip between Hal­loween can­dy and Christ­mas toys. In 1947, Alfred’s Christ­mas ism was a fast-footed sprint launched by San­ta’s appear­ance at the end of the Thanks­giv­ing parade (though with all due respect for Mr Macy, for us old time Philadel­phi­ans the finale will always be a red-coated fire­man climb­ing into Gim­ble’s fifth floor).

What was a six week sprint for Christ­mas sales in 1947 has stretched out to the leisure­ly half-mile jog through the autumn months. Trea­cly remakes of hol­i­day stan­dards have been play­ing in malls for weeks. Box store work­ers who might have pre­ferred to spend time with their fam­i­ly on Thanks­giv­ing were pressed into ser­vice for pre-Black Fri­day sales (fed by the hype of arti­fi­cial scarci­ty, it feeds the gam­bler gene’s need for the big win). And today, serv­er farms around the coun­try are over­heat­ing to meet the demands of the lat­est retail gim­mick, the seven-year-old Cyber Mon­day (proof that cap­i­tal­ism has­n’t for­got­ten how to dream up more “make a buck” isms).

And all for what? Most of us mid­dle class Amer­i­cans have every­thing we need. What we lack isn’t the stuff that line the shelves of Wal­mart super­stores and Ama­zon dis­tri­b­u­tion cen­ters, but the us that we’re too busy to share with one another.

I love the puri­ty of ear­li­er gen­er­a­tions of Quak­ers. They point­ed­ly ignored Christ­mas, work­ing and open­ing their schools on the 25th. They would have undoubt­ed­ly skipped the com­mer­cial­ism of the mod­ern con­sumer hol­i­day. But I’m not will­ing to go that far. In our fam­i­ly Thanks­giv­ing and Christ­mas is a time of togeth­er­ness and sea­son­al habits–tag­ging the Christ­mas tree, Sweet­zel’s spiced wafers, mak­ing cook­ies and pies, vis­it­ing fam­i­ly. When I was young, my moth­er made a framed col­lage of my annu­al pho­tos with San­ta, and while it once fas­ci­nat­ed me as a doc­u­ment of San­ta vari­a­tions, now the inter­est is watch­ing myself grow up. Today, our fam­i­ly’s Flickr col­lec­tion of Christ­mas rou­tines shows that same pas­sage of time. None of us need fall into the Hal­loThanks­Mas sea­son of make-a-buck-ism to find joy in togetherness.

The shrinking middle class of Philadelphia as mapped by the NYTimes

November 16, 2011

Local geo geeks will rec­og­nize that the sharp line of the most recent map almost com­plete­ly coin­cides with the divide between coastal plain and pied­mont. #geog­ra­phy #blog

Embed­ded Link

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Shrink­ing Mid­dle as Income Inequal­i­ty Rises
The share of Amer­i­can fam­i­lies liv­ing in middle-income neigh­bor­hoods has decreased, while the share in afflu­ent or poor neigh­bor­hoods has increased. 

Introducing Gregory Kelley Heiland

January 5, 2011

Bothering babies to make them make cute faces is fun!

On Tues­day, Dec 28 my love­ly wife Julie gave birth to our third son. After some dither­ing back and forth (we’re method­i­cal about baby names) we picked Gre­go­ry. Every­one is hap­py and healthy. Vital stats: 20 inch­es, 7 pounds 9 oz. The broth­ers are adjust­ing well, though Theo’s first response to my phone call telling him it was a boy was “oh no, anoth­er one of those.”

Francis is now also a big brother! Proud brother

That’s 5yo Fran­cis (aka “lit­tle big broth­er”) and 7yo Theo (“big big broth­er”) meet­ing their new sib­ling at the hos­pi­tal. More pics in the Gre­go­ry! and Gre­go­ry in the Hos­pi­tal sets on Flickr.

As you can see, we’ve basi­cal­ly bred triplets spaced over three years apart. As fur­ther evi­dence, here’s Theo and Fran­cis in their first pics (links to their announce­ment posts):
blank Brotherly love

As I men­tioned, we’re method­i­cal about names. When we were faced with Baby #2 I put togeth­er the “Fall­en Baby Names Chart” – clas­sic names that had fall­en out of trendy use. It’s based on the cur­rent rank­ing of the top names of 1900. blank“Gre­go­ry” does­n’t appear on our chart because it was almost unused until a sud­den appear­ance in the mid-1940s (see chart, right). Yes, that would be the time when a hand­some young actor named Gre­go­ry Peck became famous. It peaked in 1962, the year of Peck­’s Acad­e­my Award for To Kill a Mock­ing­bird and has been drop­ping rapid­ly ever since. Last year less than one in a thou­sand new­born boys were Gre­go­ry’s. While we rec­og­nize Peck­’s influ­ence in the name’s Twen­ti­eth Cen­tu­ry pop­u­lar­i­ty, Julie is think­ing more of Gre­go­ry of Nys­sa [edit­ed, I orig­i­nal­ly linked to anoth­er ear­ly Gre­go­ry]. Peck­’s par­ents were Catholic (pater­nal rel­a­tives helped lead the Irish East­er Ris­ing) and were pre­sum­ably think­ing of the Catholic saint when they gave him Gre­go­ry for a mid­dle name (he dropped his first name Eldred for the movies).

Hanging with the high schoolers

August 26, 2009

At the PYM High School Friends retreat, Fall 2009Had a good time with Philadel­phia Year­ly Meet­ing high school Friends yes­ter­day, two mini-session on the tes­ti­monies in the mid­dle of their end-of-summer gath­er­ing. The sec­ond ses­sion was an attempt at a write-your-own tes­ti­monies exer­cise, fueled by my testimonies-as-wiki idea and ground­ed by pas­sages from an 1843 Book of Dis­ci­pline and Thomas Clark­son’s “Por­trai­ture”. My hope was that by reverse-engineering the old tes­ti­monies we might get an appre­ci­a­tion for their spir­i­tu­al focus. The exer­cise needs a bit of tweak­ing but I’ll try to fix it up and write it out in case oth­ers want to try it with local Friends.

The invite came when the pro­gram coor­di­na­tor googled “quak­er tes­ti­monies” and found the video below (loose tran­script is here):

Working with Pipes #2: A DIY personalized community with Del​.icio​.us, Flickr and Google Blog Search

March 17, 2007

blankIt’s
not nec­es­sary to devel­op your own Web 2.0 soft­ware infra­struc­ture to
cre­ate an inde­pen­dent Web 2.0‑powered com­mu­ni­ty online. It’s far
sim­pler to set a stan­dard for your com­mu­ni­ty to use on exisiting
net­works and then to use Yahoo Pipes to pull it together.

I decid­ed on about a dozen cat­e­gories to use with my DIY blog aggre­ga­tor (Quak­erQuak­er).
I only want to pull in posts that are being gen­er­at­ed for my site by
com­mu­ni­ty mem­bers so we use a com­mu­ni­ty iden­ti­fi­er, a unique prefix
that isn’t like­ly to be used by others. 

This post will show you how to pull in tagged feeds from three sources: the Del​.icio​.us social book­mark­ing sys­tem, the Flickr pho­to shar­ing site and Google Blog Search.

Step 1: Pick a community designator

I’ve been using the com­mu­ni­ty name fol­lowed by a dot. The prefix
goes in front of cat­e­go­ry descrip­tion to make a set of unique tags for
the aggre­ga­tor. When some­one wants to add some­thing for the site they
tag it with this “community.category” tag. In my exam­ple, when someone
wants to list a new Quak­er blog they use “quak​er​.blog”, “quak­er” being
the com­mu­ni­ty name, “blog” being the cat­e­go­ry name for the “New Blogs”
page.

Step 2: Collect the community prefix and category name in Pipes

blank
You begin by going into Pipes and pulling over two text inputs: one for
the com­mu­ni­ty pre­fix, the oth­er for the spe­cif­ic category.

Step 3: Construct these into tags

blank
Now use the “String Con­cate­na­tion” mod­ule to turn this into the
“community.category” mod­el. The com­mu­ni­ty input goes into the top slot,
a dot is the sec­ond slot and the cat­e­go­ry input goes into the last slot.

blank Now, when you have a tag in Flickr with a dot in it, Flickr auto­mat­i­cal­ly removes it in the resul­tant RSS feed.
So with Flickr you want your tag to be “com­mu­ni­ty­cat­e­go­ry” with­out a
dot. Sim­ple enough: just pull anoth­er “String Con­cate­na­tion” module
onto your Pipes work space. It should look the same except that it
won’t have the mid­dle slot with the dot.

Step 4: Turn these tags into RSS URLs

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Pull three “URL­Builder” mod­ules into Pipes, one for each of the
ser­vices we’re going to query. For the Base, use the non-tag specific
part of the URL that each ser­vice uses for its RSS feeds. Here they are:

Del​.icio​.us http://​del​.icio​.us/​r​s​s​/​tag
Flickr http://​api​.flickr​.com/​s​e​r​v​i​c​e​s​/​f​e​eds
Google Blog Search http://​blogsearch​.google​.com

Under path ele­ments, put the cor­rect tag: for Del​.icio​.us and Google it should be the community.category tag, for Flickr the dot-less com­mu­ni­ty­cat­e­go­ry tag.

Step 5: Fetch and Dedupe

blank Fetch is the Pipes mod­ule that pulls in URLs and out­puts RSS feeds. It can also com­bine them. Send each URLBuilder out­put into the same Fetch routine.

Since it’s pos­si­ble that you’ll might have dupli­cate posts, use the “Unique” mod­ule to dedu­pli­cate entries by URL.
Through a lit­tle tri­al and error I’ve deter­mined that in cas­es of
dupli­cates, feeds low­er in the Fetch list trump those high­er. In the
actu­al Pipe pow­er­ing my aggre­ga­tor I pull a sec­ond Del​.icio​.us feed: my
own. I have that as the last entry in the Fetch list so that I can
per­son­al­ly over­ride every oth­er input.

Step 6: Sort by Date

blank
With exper­i­men­ta­tion it seems like Pipes orders the out­put entries by
descend­ing date, which is prob­a­bly what you want. But I want to show
how Pipes can work with “dc” data, the “Dublin Core” mod­el that allows
you to extend stan­dard RSS feeds (see yes­ter­day’s post for more on this).

Google Blog Search and Del​.icio​.us feeds use the “dc:date” field to
record the time when the post was made. Flickr uses “dc:date.Taken” to
pass on the pho­tograph’s meta­da­ta about when it was tak­en. Pipes’
“Rename” mod­ule lets you copy both fields into one you cre­ate (I’ve
sim­ply used “date”), which you can then run through its “Sort” module.
Again, it’s a moot point since Pipes seems to do this automatically.
But it’s good to know how to manip­u­late and rename “dc” data if only
because many PHP parsers have trou­ble lay­ing it out on a webpage.

Update: it’s all moot: accord­ing to ZDNet blog, “Pipes now auto­mat­i­cal­ly appends a pub­Date tag to any RSS feed that has any of the oth­er allow­able date tags.” This is nice: no need to hack the date every time you want to make a Pipe!

Step 7: Output

blank The final step for any Pipe is the “Pipe Out­put” module.

In action

You can see this pub­lished Pipe here, and copy and play with it your­self. The result lets you build an RSS feed based on the two inputs. 

Catch Yourself Thinking: A 1997 Tribute to Allen Ginsberg

April 6, 1997

Allen, words go off through emails, phones, whis­pers on trol­leys, sad lost souls wan­der­ing beat neigh­bor­hoods telling the news: you’re dead.

I walk around, tears in eyes, look­ing look­ing for a changed world. See stu­dents in goa­tees, so beat, but they’re smil­ing, they don’t know, don’t care, you’ve been reduced to a fash­ion. But you’re here, in the air we breathe, that smell of lib­er­a­tion, of just stand up and laugh and prank and lis­ten to the soul sex spir­it burst­ing with­in. Smile through the soli­tary puri­tanism that keeps every­one apart.

But where are you remem­bered? Where’s the drum cir­cles? Need­ing some­thing now, I buy the lat­est Wald­man anthol­o­gy in book­store, thir­ti­eth street train sta­tion, full of time mag­a­zine, hus­tler, romance nov­els, lot­tery tick­ets. Cashier looks at book, says some­one else just bought it too. Oh joy, no drum cir­cles but at least oth­er lost souls not know­ing how to share the loss but to remem­ber the immor­tal words, the words now his­to­ry, set for­ev­er in twelve point times to be read as anoth­er Dead White Male poet.

I tell cashier, friend­ly mid­dle aged black woman that he — points to your out-of-focus head in pho­to of Cor­so, the Orlovskys, Ker­ouac — is dead. “Who is it?” “Allen Gins­burg.” “Oh, that’s him, hmm?” I say, I hope, that there’ll be a lot of peo­ple buy­ing these books now, but know yet anoth­er illus­trat­ed his­to­ry of Viet­nam will be their best seller.

Nigh­t­ime now. I can’t help it, I look to the sky to see if there’s a new star in the fir­ma­ment. But over­cast, smog­gy, orange-skied Ger­man­town does­n’t open to the cliché.

I miss you. You taught so much. How to com­bine poet­ry and lib­er­a­tion and pol­i­tics and the search for won­drous love­ly spir­it. Since I first saw you speak — 1988 Rut­gers, Rad­i­cal Stu­dent Con­fer­ence — I’ve become activist non­vi­o­lence pub­lish­er, Quak­er seek­er. You spoke to me, told me I could spin my own life of joy if only I could be open and hum­ble, ready to laugh, but also ready to take light­en­ing bolts upon my head for stand­ing up in row-after-row movie the­ater Amer­i­ca, watch us per­form, give us six bucks America.

In new book you say pre­scrip­tion for this Amer­i­ca is:

more art, med­i­ta­tion, lifestyles of rel­a­tive penury,
avoid­ance of con­spic­u­ous con­sump­tion that’s
burn­ing down the planet.

To that I say mere­ly, ‘a‑okay,” let’s get back to work. I love you Allen. Peace be with you.

 


Recov­ered via Archive​.org cache.