From a book review by Macken­zie Mor­gan on the Quak­er Out­reach site:

Often church­es that fail to reflect their chang­ing local com­mu­ni­ty die off in a gen­er­a­tion or two. Implic­it bias has been a point of dis­cus­sion in some year­ly meet­ings in recent years, and this is related.

In fact, a Friend once told me they’d been asked, “can we tar­get these Face­book ads only to peo­ple who are just like us?”

Actu­al­ly, Face­book can cre­ate what they call looka­like audi­ences. It’s very cool and very creepy at the same time. It’s part of the suite of fine-grain tar­get­ing tools that’s let­ting polit­i­cal pro­pa­gan­dists and lifestyle-focused com­pa­nies con­trol our media con­sump­tion at the social feed lev­el and rein­force liked-minded group­think. Atten­tion silos are dan­ger­ous for our democ­ra­cy and they’re no good for our church­es. If the Quak­er good news has any mean­ing left in it, it has to be wide­ly applic­a­ble out­side of our cul­tur­al, style bubbles.

Autop­sy of a Deceased Church