Hello WaveBuzzPlus
Google+: View post on Google+
Quaker Ranter
A Weekly Newsletter and Blog from Martin Kelley
Tag Archives ⇒ google
Lessons in Social Media from Egyptian Protesters
February 15, 2011
A few days ago the NYTimes ran a fascinating early look-back at the relationship between social media and the largely-nonviolent revolution in Egypt written by David D Kirkpatrick and David E Sanger. I doubt we’ve seen the last twist and turn of this tumultuous time but as I write this, the world sighs relief that longtime autocrat Hosni Mubarak is finally out. Most of the quotes and inside knowlege came via Ahmed Maher, a 30-year-old civil engineer and a leading organizer of the April 6 Youth Movement, who became an activist in 2005.
Lesson One: Years in the Making
The Times starts off by pointing out that the “bloggers lead the way” and that the “Egyptian revolt was years in the making.” It’s important to remember that these things don’t come out of nowhere. Bloggers have been active for years: leading, learning, making mistakes and collecting knowledge. Many of the first round of bloggers were ignored and repressed. Some of them were effectively neutralized when they were co-opted into what the Times calls “the timid, legally recognized opposition parties.” “What destroyed the movement was the old parties,” said one blogger. A lesson we might draw for that is that blogging isn’t necessarily a stepping stone to “real activism” but is instead it’s own kind of activism. The culture of blogs and mainstream movements are not always compatible.
Lesson Two: Share Your Experiences
The Egyptian protests began after ones in Tunisia. The context was not the same: “The Tunisians faced a more pervasive police state than the Egyptians, with less latitude for blogging or press freedom, but their trade unions were stronger and more independent.” Still, it was important to share tips: “We shared our experience with strikes and blogging,” a blogger recalled. Some of the tips were exceedingly practical (how to avert tear gas – brought lemons, onions and vinegar, apparently) and others more social (sharing torture experiences). Lesson: we all have many things to learn. It’s best to be ready for counter-tactics.
One of the interesting sidelights was how the teachings of American nonviolence strategist Gene Sharp made it to Cairo. A Serbian youth movement had based their rebellion on his tactics and the Egyptians followed their lead, with exiled organizers setting up a website (warning: annoying sound) compiling Sharp’s strategies:
For their part, Mr. Maher and his colleagues began reading about nonviolent struggles. They were especially drawn to a Serbian youth movement called Otpor, which had helped topple the dictator Slobodan Milosevic by drawing on the ideas of an American political thinker, Gene Sharp. The hallmark of Mr. Sharp’s work is well-tailored to Mr. Mubark’s Egypt: He argues that nonviolence is a singularly effective way to undermine police states that might cite violent resistance to justify repression in the name of stability.
As an aside, I have to say that as a longterm peace activist, it tickles me no end to see Gene Sharp’s ideas at the heart of the Egyptian protests. America really can export democracy sometimes!
Lesson Three: Be Relentless in Confronting Lies
The Times reports that Maher “took special aim at the distortions of the official media.” He told them that when people “distrust the media then you know you are not going to lose them. When the press is full of lies, social media takes on the fact checking role. People turn to independent sources when they sense a propaganda machine. The creator of a Facebook site was a Google marketing executive working on his own. He filled the site We Are all Khaled Said “with video clips and newspaper articles [and] repeatedly hammered home a simple message.”
Lesson Four: Don’t Wait for Those Supposed To Do This Work
Most of this social media was created by students for goodness sake and it all relied on essentially-free services. Everyone’s always thought that if Egypt were to explode it would be the dreaded-but-popular Muslim Brotherhood that would lead the charge. But they didn’t. They scrambled not knowing what to do as protests erupted in the major cities. Eventually the Brotherhood’s youth wing joined the protests and the full organization followed suit but it was not the leaders in any of this.
When we’re talking about popular organizating, money and established credentials aren’t always an advantage. What’s interesting to learn with the Egypt protests is that the generation leading it doesn’t seem to have as strict a religious worldview as its parents. This came out most dramatically in the images of Christian Egyptians protecting their Muslim brothers in Tahir Square during times of prayer. This is having ramification in copycat protests in Tehran. Iranian leaders tried to paint the Egyptian students as heirs to their own Islamic revolution but it seems practical considerations are more important than setting up an Islamist state (stay tuned on this one – protests have begun in Tehran on one hand and the Muslim Brotherhood might well take over from Egypt protesters now that Mubarak is out).
On a personal note…
It’s interesting to watch how the three-year old Save St Mary’s campaign has mimicked some of the features of the Egyptian protests. Their blog has been pretty relentless in exposing the lies. It’s attracted far more media attention than the professionally-staffed Diocesan press office has been able to muster. There’s been a lot of behind-the-scenes talking with churches in other regions to compare tactics and anticipate counter-moves. As far as I know it’s one of seven churches nationwide with round-the-clock vigils but it’s the only one with a strong social media component. It’s average age is probably a generation or two younger than the other vigils which gives it a certain frank style that’s not found elsewhere. The Philadelphia Archdiocese is exploding now with arrests of recent Diocesan officials and revelations from the District Attoreny that dozens of priests with “credible accusations” of pedophilia are still ministering around kids and while church closings and the pedophilia scandals are not officially connected, as a non-Catholic I’m fine admitting that they arise from a shared Diocesan culture of money and cover-ups. Again, “repeatingly hammering home a simple message” is a good strategy.
Catherine Lockwood MFT
December 15, 2010
Catherine Lockwood is a therapist in the Los Angeles area who had built a site in the since-discontinued Google Page Creator service. It had a nice design but she could never get her domain pointing to it and she was frustrated that Google had closed the service. She wrote me saying “I would like to have a website address that WORKS. I have never been able to give anyone my address because apparently the address is not connected to my website. So instead I have to tell people to google me!”
We rebuilt Catherine’s site using the ever-trusty WordPress. The colors and content were brought over into a fairly standard design. And now Catherine can print CatherineLockwoodMFT.com on her business cards!
Unpresenting workshop style
October 19, 2010
Nonprofit blogger Beth Kantor often finds gems about presentation. Yesterday she shared a “unpresenting” style of workshop. She writes:
I do a lot of presenting and am spending to much time writing bullet points, creating slides, and practicing what I’m going to say. I think that this puts a stop to creating conversation in the room. I wanted to learn some conversational mechanics — so I could stop talking at people and begin talking with them.
Beth’s main link is to a Google Tech Talk “unpresentation” by Heather Gold. Might be good background listening today. I’m particularly interested in this for two reasons: first, obviously, is that presentations are often very boring and it’s nice to think about more interactive ways of engaging with an audience.
But second, many modern Friends have defaulted to a lecture style in their religious education. I’m not sure it works. I’ve met people who have participated in multiple Quakerism 101 classes and still don’t know basic facts. I myself have rebelled against power point presentations and pre-set curricula to be more engaging but I’m not convinced that this has made me a great presenter. It’s always worth finding new ways to present in a clear and direct and engages them with the issues they experience day to day.
I imagine this would be of interest not only to liberal Friends who give workshops, but pastoral Friends with a concern to stay open to immediate revelation during worship–Cherice B has a great post about this yesterday , a response to part four of Brent Bill’s Modest Proposal series.
Some interesting points from Heather Gold’s presentation on “tummling”
- The best way to tummle is to be a very big version of yourself. Tummle means to make noise.
- If you’re happy, i’m happy. The number one way to do that is to care and to notice them — especially the people who don’t seem that involved.
- I’m noticing [the disengaged person in the back]. if i can involve him a little bit i’m much more likely to involve more of you faster than if i pick the person in the front row with their arm up. a technique to pull everyone in is to go to the fringes. go to the people who seem on the end, who seem like they have lower status in whatever community you’re in (speak less, more nervious, know fewer people) and go up to them.
- Some people will be mad at you. Some people will be schmucks. Some people will want to talk a lot. You have to let all that be okay. Tools and rules will never ever do as good a job as your confidence that you can handle anything. It’s time consuming to run through fifty rules in your mind; it’s not so time consuming to just be there.
Philadelphia Yearly Meeting’s Interim Meeting: Getting a horse to drink
September 15, 2010
This past weekend I gave a talk at the Arch Street Meetinghouse after the Interim Meeting sessions of Philadlephia Yearly Meeting. Interim Meeting is the group that meets sort-of monthly between yearly meeting business sesssions. In an earlier blog post I called it “the establishment” and I looked forward to sharing the new life of the blogging world and Convergent Friends with this group. I had been asked by the most excellent Stephen Dotson to talk about “Finding Fellowship Between Friends Thru The Internet.”
I was curious to return to Interim Meeting, a group I served on about half a decade ago. As I sat in the meeting, I kept seeing glimpses of issues that I planned to address afterwards in my talk: how to talk afresh about faith; how to publicize our activity and communicate both among ourselves and with the outside world; how to engage new and younger members in our work.
Turns out I didn’t get the chance. Only half a dozen or so members of Interim Meeting stuck around for my presentation. No announcement was made at the end of sessions. None of the senior staff were there and no one from the long table full of clerks, alternate clerks and alternate alternate clerks came. Eleven people were at the talk (including some who hadn’t been at Interim Meeting). The intimacy was nice but it was hardly the “take it to the estabishment” kind of event I had imagined.
The talk itself went well, despite or maybe because of its intimacy. I had asked Seth H (aka Chronicler) along for spiritual support and he wrote a nice review on QuakerQuaker. Steve T, an old friend of mine from Central Philly days, took some pictures which I’ve included here. I videoed the event, though it will need some work to tighten it down to something anyone would want to watch online. The people who attended wanted to attend and asked great questions. It was good working with Stephen Dotson again in the planning. I would wish that more Philadelphia Friends had more interest in these issues but as individuals, all we can do is lead a horse to water. In the end, the yearly meeting is in God’s hands.
Below are observations from Interim Meeting and how the Convergent Friends movement might address some of the issues raised. Let me stress that I offer these in love and in the hope that some honest talk might help. I’ve served on Interim Meeting and have given a lot of time toward PYM over the last twenty years. This list was forwarded by email to senior staff and I present them here for others who might be concerned about these dynamics.
GENERATIONAL FAIL:
There were about seventy-five people in the room for Interim Meeting sessions. I was probably the third or fourth youngest. By U.S. census definitions I’m in my eighth year of middle age, so that’s really sad. That’s two whole generations that are largely missing from PYM leadership. I know I shouldn’t be surprised; it’s not a new phenomenon. But if you had told me twenty years ago that I’d be able to walk into Interim Meeting in 2010 and still be among the youngest, well… Well, frankly I would have uttered a choice epithet and kicked the Quaker dust from my shoes (most of my friends did). I know many Friends bodies struggle with age diversity but this is particularly extreme.
WHAT I WANTED TO TELL INTERIM MEETING: About 33% of QuakerQuaker’s audience is GenX and 22% are Millenials. If Interim Meeting were as diverse as QuakerQuaker there would have been 16 YAFs (18 – 35 year olds) and 25 Friends 35 and 49 years of age. I would have been about the 29th youngest in the room – middle aged, just where I should be! QuakerQuaker has an age diversity that most East Coast Friends Meetings would die for. If you want to know the interests and passions of younger Friends, Quaker blogs are an excellent place to learn. There are some very different organizational and style differences at play (my post seven years ago, a post from Micah Bales this past week).
DECISION-MAKING
The first part of the sessions was run with what’s called a “Consent Agenda,” a legislative measure where multiple agenda items are approved en masse. It rests on the idealistic notion that all seventy-five attendees has come to sessions having read everything in the quarter-inch packet mailed to them (I’ll wait till you stop laughing). Interim Meeting lumped thirteen items together in this manner. I suspect most Friends left the meeting having forgotten what they had approved. Most educators would say you have to reinforce reading with live interaction but we bypassed all of that in the name of efficiency.
WHAT I WANTED TO TELL INTERIM MEETING: Quaker blogs are wonderfully rich sources of discussion. Comments are often more interesting than the original posts. Many of us have written first drafts of published articles on our blogs and then polished them with feedback received in the comments. This kind of communication feedback is powerful and doesn’t take away from live meeting-time. There’s a ton of possibilities for sharing information in a meaningful way outside of meetings.
MINUTES OF WITNESS
Two “minutes” (a kind of Quaker statement/press release) were brought to sessions. Both were vetted through a lengthy process where they were approved first by monthly and then quarterly meetings before coming before Interim Meeting. A minute on Afghanistan was nine months old, a response to a troop level announcement made last December; one against Marcellus Shale drilling in Pennsylvania was undated but it’s a topic that peaked in mainstream media five months ago. I would have more appreciation of this cumbersome process if the minutes were more “seasoned” (well-written, with care taken in the discernment behind them) but there was little in either that explained how the issue connected with Quaker faith and why we were lifting it up now as concern. A senior staffer in a small group I was part of lamented how the minutes didn’t give him much guidance as to how he might explain our concern with the news media. So here we were, approving two out-of-date, hard-to-communicate statements that many IM reps probably never read.
WHAT I WANTED TO TELL INTERIM MEETING: Blogging gives us practice in talking about spirituality. Commenters challenge us when we take rhetorical shortcuts or make assumptions or trade on stereotypes. Most Quaker bloggers would tell you they’re better writers now than when they started their blog. Spiritual writing is like a muscle which needs to be exercised. To be bluntly honest, two or three bloggers could have gotten onto Skype, opened a shared Google Doc and hammered out better statements in less than an hour. If we’re going to be approving these kinds of thing we need to practice and increase our spiritual literacy.
THE ROLE OF COMMITTEES
The second part was Interim Meeting looking at itself. We broke into small groups and asking three questions: “What is the work of Interim Meeting,” “Are we satisfied with how we do this now?” and “If we were to make changes, what would they be?.” I thought to myself that the reason I ever go to events like this is to see dear Friends and to see what sparks of life are happening in the yearly meeting. As our small group went around, and as small groups shared afterwards, I realized that many of the people in the room seemed to agree: we were hungry for the all-to-brief moments where the Spirit broke into the regimented Quaker process.
One startling testimonial came from a member of the outreach committee. She explained that her committee, like many in PYM, is an administrative one that’s not supposed to do any outreach itself – it’s all supposed to stay very “meta.” They recently decided to have a picnic with no business scheduled and there found themselves “going rogue” and talking about outreach. Her spirit rose and voice quickened as she told us how they spent hours dreaming up outreach projects. Of course the outreach committee wants to do outreach! And with state PYM is in, can we really have a dozen people sequestered away talking about talking about outreach. Shouldn’t we declare “All hands on deck!” and start doing work? It would have been time well spent to let her share their ideas for the next thirty minutes but of course we had to keep moving. She finished quickly and the excitement leaked back out of the room.
FOLLOW-UP THOUGHTS AND THE FUTURE OF THE YEARLY MEETING
Now I need to stress some things. I had some great one-on-one conversations in the breaks. A lot of people were very nice to me and gave me hugs and asked about family. These are a committed, hopeful group of people. There was a lot of faith in that room! People work hard and serve faithfully. But it feels like we’re trapped by the system we ourselves created. I wanted to share the excitement and directness of the Quaker blogging world. I wanted to share the robustness of communication techniques we’re using and the power of distributed publishing. I wanted to share the new spirit of ecumenticalism and cross-branch work that’s happening.
I’ve been visiting local Friends Meetings that have half the attendance they did ten years ago. Some have trouble breaking into the double-digits for Sunday morning worship and I’m often the youngest in the room, bringing the only small kids. I know there are a handful of thriving meetings, but I’m worried that most are going to have close their doors in the next ten to twenty years.
I had hoped to show how new communication structures, the rise of Convergent Friends and the seekers of the Emerging Church movement could signal new possibilities for Philadelphia Yearly Meeting. Toward the end of Interim Meeting, some Friends bemoaned our lack of resources and clerk Thomas Swain reminded them that with God there is no limitation and nothing is impossible. Some of the things I’m seeing online are the impossible come to life. Look at QuakerQuaker: an unstaffed online magazine running off of a $50/month budget and getting 10,000 visits a month. It’s not anything I’ve done, but this community that God has brought together and the technological infrastructure that has allowed us to coordinate so easily. It’s far from the only neat project out there and there are a lot more on the drawing boad. Some yearly meetings are engaging with these new possibilites. But mine apparently can’t even stay around for a talk.
Google’s Sidewiki 101 for Brand Managers
November 23, 2009
One of the great things about Web 2.0 is the empowerment of average users. With Twitter and Facebook pages, individuals can now respond back to companies and organizations with a few strokes of the keyboard. Google’s recently entered the fray with an intriguing project called Sidewiki. Once again, companies and nonprofits interested in managing their online brands need to be aware of the new medium and how to track it.
What is Sidewiki?
Google started its sidewiki project in September 2009. It’s a sidebar that can attach to any page on the internet via the Google Toolbar. Users gain the ability to comment on any page on the internet. Google uses a ranking system based on votes and various algorithms to determine the order of the comments.
When a user of the Google Toolbar visits a page with Sidewiki notes they see a small blue button of the left side of the page with two white chevrons (see screenshot on the right). Clicking on this opens the Sidewiki sidebar. Here they will see comments left by previous visitors. They are be able to add their own comments.
Visionaries have long dreamed of a web with this kind of two-way communication but similar sidebar commenting systems have failed to gain enough momentum to become viable. If this were just another venture-capital-fueled attempt, it would be something marketers could ignore unless and until it became widely used. But with Google behind Sidewiki, it’s a service we need to take seriously from the start.
Users Talking Back
When we put together websites, we get to control the message of our little corner of the internet – we have the final say on the material we present. If Sidewiki becomes popular, this will no longer be true. Fans, disgruntled employees and competitors can all start marking up our sites – yikes! But those brands that have embraced the Web 2.0 model will love another place where they can interact with their audience. Today’s marketing goal is mindshare – how much of a user’s attention span can you win over. The more you get visitors to think about your brand or your message, the more likely that they will buy or recommend your product or service. You need to be active on whatever online channel your audience is using.
Watching the Conversations
What’s a good brand manager to do? The first thing is to make sure you have the latest version of Google Toolbar installed on your working browser (get it here) and that you have the Sidewiki service enabled (I’ve started a Sidewiki for this entry so if it’s working you’ll see the blue button in your browser).
Brand Management
Google allows website owners the first comment. If you are registered as the owner of a site via Google Webmaster Tools, then you get first say: when you post to the Sidewiki of a page you control, Google gives you the top spot. This is very good. Should you do it?
Probably not. At least not yet. I don’t see people using Sidewiki yet. Most websites still don’t have any comments. Even Google’s projects often fail to gain traction and there’s no guarantee that Sidewiki will take off. If your page doesn’t have any comments, I wouldn’t recommend that you make the first. If there are no Sidewiki entries, the blue button won’t be there and visitors probably won’t even think to comment.
If you notice that a visitor has started a Sidewiki for your site by leaving a comment, then it’s time to log into your Google Webmasters account and leave an official welcome message. Even though you’re second to the conversation, you will get first position thanks to your ownership of the website.
The introductory note should briefly welcome visitors. It will appear alongside your website so there’s no need to repeat your mission statement, but it is a place where you can give helpful navigation tips and stress any actionable items that the casual visitor might miss. You might consider inviting visitors to sign up for your site’s email list, for example.
The Future
Users can tie their Sidewiki comments into Twitter and Facebook accounts. They can leave video comments. If the service takes off there will surely be a mini-industry built around comment optimization. Spammers will get hard at work to game the system. But none is really happening now. Despite a bit of fear-mongering on marketing blogs, Google Sidewiki is a long ways away from being something to lose sleep over.
More Information:
- Google Sidewiki page
- Sidewiki Bookmarklet (useful for browsers without Google Toolbar support)
- Google Toolbar Wikipedia entry
- Techcrunch on the Sidewiki debut
- Google Webmaster Tools
Flashbacks: Aging Youth, Vanity Googling, War Fatigue
September 18, 2009
I occasionally go back to my blogging archives to pick out interesting articles from one, five and ten years ago.
ONE YEAR AGO: The Not-Quite-So Young Quakers
It was five years ago this week that I sat down and wrote about a cool
new movement I had been reading about. It would have been Jordan Cooper’s blog that turned me onto Robert E Webber’s The Younger Evangelicals, a look at generational shifts among American Evangelicals. In retrospect, it’s fair to say that the QuakerQuaker community gathered around this essay (here’s Robin M’s account of first reading it) and it’s follow-up We’re All Ranters Now (Wess talking about it).And yet? All of this is still a small demographic scattered all around. If I wanted to have a good two-hour caffeine-fueled bull session about the future of Friends at some local coffeeshop this afternoon, I can’t think of anyone even vaguely local who I could call up. I’m really sad to say we’re still largely on our own. According to actuarial tables, I’ve recently crossed my life’s halfway point and here I am still referencing generational change. How I wish I could honestly say that I could get involved with any committee in my yearly meeting and get to work on the issues raised in “Younger Evangelicals and Younger Quakers”. Someone recently sent me an email thread between members of an outreach committee for another large East Coast yearly meeting and they were debating whether the internet was an appropriate place to do outreach work – in 2008?!?
Published 9/14/2008.
FIVE YEARS AGO: Vanity Googling of Causes
A poster to an obscure discussion board recently described typing a particular search phrase into Google and finding nothing but bad information. Reproducing the search I determined two things: 1) that my site topped the list and 2) that the results were actually quite accurate. I’ve been hearing an increasing number of stories like this. “Cause Googling,” a variation on “vanity googling,” is suddenly becoming quite popular. But the interesting thing is that these new searchers don’t actually seem curious about the results. Has Google become our new proof text?
Published 10/2/2004 in The Quaker Ranter.
TEN’ISH YEARS AGO: War Time Again
This piece is about the NATO bombing campaign in Serbia (Wikipedia). It’s strange to see I was feeling war fatigue even before 9/11 and the “real” wars in Afghanistan and Iraq.
There’s a great danger in all this. A danger to the soul of America. This is the fourth country the U.S. has gone to war against in the last six months. War is becoming routine. It is sandwiched between the soap operas and the sitcoms, between the traffic and weather reports. Intense cruise missile bombardments are carried out but have no effect on the psyche or even imagination of the U.S. citizens.
It’s as if war itself has become another consumer good. Another event to be packaged for commercial television. Given a theme song. We’re at war with a country we don’t know over a region we don’t really care about. I’m not be facetious, I’m simply stating a fact. The United States can and should play an active peacemaking role in the region, but only after we’ve done our homework and have basic knowledge of the players and situation. Isolationism is dangerous, yes, but not nearly as dangerous as the emerging culture of these dilettante made-for-TV wars.
Published March 25, 1999, Nonviolence.org
FWCC Google Maps Mashup
September 12, 2009
The Friends World Committee for Consultation unites Quakers of all stripes together in joint projects and dialog. It’s Americas office has the most complete listing of U.S. and Canadian Friends Meetings and Churches and now has a map to prove it!
This is a mash-up of the FWCC database with Google Maps.
Because of limitations of how many data points Google can show the countries have been divided into regions. The main access page is a screen shot of a Google Map with a old fashioned imagemap overlay that allows you to select the region you want to look at. Javascript goodness shadows the currently selected region.
See it live: www.fwccamericas.org/friends