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Max Carter talk on introducing the Bible to younger Friends

November 17, 2009
· Martin Kelley

Max Carter gave a talk for the Bible Asso­ci­a­tion of Friends this past week­end at Moorestown (N.J.) Friends Meet­ing. Max is a long-time edu­ca­tor and cur­rent­ly heads the Quak­er Lead­er­ship Schol­ars Pro­gram at Guil­ford Col­lege, a pro­gram that has pro­duced a num­ber of active twenty-something Friends in recent years. The Bible Asso­ci­a­tion is one of those great Philadel­phia relics that some­how sur­vived a cou­ple of cen­turies of upheavals and still plugs along with a mis­sion more-or-less craft­ed at its found­ing in the ear­ly 1800s: it dis­trib­utes free Bibles to Friends, Friends schools, and any First-day School class that might answer their inquiries.

Max’s pro­gram at Guil­ford is one of the recip­i­ents of the Bible Asso­ci­a­tion’s efforts and he began by jok­ing that his sole qual­i­fi­ca­tion for speak­ing at their annu­al meet­ing was that he was one of their more active customers.

Many of the stu­dents going through Max’s pro­gram grew up in the big­ger East Coast year­ly meet­ings. In these set­tings, being an involved Quak­er teen means reg­u­lar­ly going to camps like Catoctin and Onas, doing the FGC Gath­er­ing every year, and hav­ing a par­ent on an impor­tant year­ly meet­ing com­mit­tee. “Quak­er” is a spe­cif­ic group of friends and a set of guide­lines about how to live in this sub­cul­ture. Know­ing the rules to Wink and being able to craft a sug­ges­tive ques­tion for Great Wind Blows is more impor­tant than even rudi­men­ta­ry Bible lit­er­a­cy, let alone Bar­clay’s Cat­e­chism. The knowl­edge of George Fox rarely extends much past the song (“with his shag­gy shag­gy locks”). So there’s a real cul­ture shock when they show up in Max’s class and he hands them a Bible. “I’ve nev­er touched one of these before” and “Why do we have to use this?” are non-uncommon responses.

None of this sur­prised me, of course. I’ve led high school work­shops at Gath­er­ing and for year­ly meet­ing teens. Great kids, all of them, but most of them have been real­ly short­changed in the con­text of their faith. The Guil­ford pro­gram is a good intro­duc­tion (“we grad­u­ate more Quak­ers than we bring in” was how Max put it) but do we real­ly want them to wait so long? And to have so rel­a­tive­ly few get this chance. Where’s the bal­ance between let­ting them choose for them­selves and giv­ing them the infor­ma­tion on which to make a choice?

There was a sort of built-in irony to the scene. Most of the thirty-five or so atten­dees at the Moorestown talk were half-a-century old­er than the stu­dents Max was pro­fil­ing. It’s pret­ty safe to say I was the youngest per­son there. It does­n’t seem healthy to have such sep­a­rat­ed worlds.

Con­ver­gent Friends

Max did talk for a few min­utes about Con­ver­gent Friends. I think we’ve shak­en hands a few times but he did­n’t rec­og­nize me so it was a rare fly-on-wall oppor­tu­ni­ty to see first­hand how we’re described. It was pos­i­tive (we “bear watch­ing!”) but there were a few minor mis-perceptions. The most wor­ri­some is that we’re a group of young adult Friends. At 42, I’ve grad­u­at­ed from even the most expan­sive def­i­n­i­tion of YAF and so have many of the oth­er Con­ver­gent Friends (on a Face­book thread LizOpp made the mis­take of list­ing all of the old­er Con­ver­gent Friends and touched off a lit­tle mock out­rage – I’m going to steer clear of that mis­take!). After the talk one attendee (a New Foun­da­tion Fel­low­ship reg­u­lar) came up and said that she had been think­ing of going to the “New Monas­tics and Con­ver­gent Friends” work­shop C Wess Daniels and I are co-leading next May but had second-thoughts hear­ing that CF’s were young adults. “That’s the first I’ve heard that” she said; “me too!” I replied and encour­aged her to come. We def­i­nite­ly need to con­tin­ue to talk about how C.F. rep­re­sents an atti­tude and includes many who were doing the work long before Robin Mohr’s Octo­ber 2006 Friends Jour­nal arti­cle brought it to wider attention.

Tech­niques for Teach­ing the Bible and Quakerism

The most use­ful part of Max’s talk was the end, where he shared what he thought were lessons of the Quak­er Lead­er­ship Schol­ars Pro­gram. He

  • Demys­ti­fy the Bible: a great per­cent­age of incom­ing stu­dents to the QLSP had nev­er touched it so it seemed foreign;
  • Make it fun: he has a newslet­ter col­umn called “Con­cor­dance Capers” that digs into the deriva­tion of pop cul­ture ref­er­ences of Bib­li­cal phras­es; he often shows Mon­ty Python’s “The Life of Bri­an” at the end of the class.
  • Make it rel­e­vant: Give inter­est­ed stu­dents the tools and guid­ance to start read­ing it.
  • Show the geneal­o­gy: Start with the parts that are most obvi­ous­ly Quak­er: John and the inner Light, the Ser­mon on the Mount, etc.
  • Con­tem­po­rary exam­ples: Link to con­tem­po­rary groups that are liv­ing a rad­i­cal Chris­t­ian wit­ness today. This past semes­ter they talked about the New Monas­tic move­ment, for exam­ple and they’ve pro­filed the Sim­ple Way and Atlanta’s Open Door.
  • The Bible as human con­di­tion: how is the Bible a sto­ry that we can be a part of, an inspi­ra­tion rather than a lit­er­al­ist authority.

Ran­dom Thoughts:

A cou­ple of thoughts have been churn­ing through my head since the talk: one is how to scale this up. How could we have more of this kind of work hap­pen­ing at the local year­ly meet­ing lev­el and start with younger Friends: mid­dle school or high school­ers? And what about bring­ing con­vinced Friends on board? Most QLSP stu­dents are born Quak­er and come from prominent-enough fam­i­lies to get meet­ing let­ters of rec­om­men­da­tion to enter the pro­gram. Grad­u­ates of the QLSP are fun­neled into var­i­ous Quak­er posi­tions these days, leav­ing out con­vinced Friends (like me and like most of the cen­tral Con­ver­gent Friends fig­ures). I talked about this divide a lot back in the 1990s when I was try­ing to pull togeth­er the mostly-convinced Cen­tral Philadel­phia Meet­ing young adult com­mu­ni­ty with the mostly-birthright offi­cial year­ly meet­ing YAF group. I was con­vinced then and am even more con­vinced now that no renew­al will hap­pen unless we can get these com­ple­men­tary per­spec­tives and ener­gies work­ing together.

PS: Due to a con­flict between Feed­burn­er and Dis­qus, some of com­ments are here (Wess and Lizopp), here (Robin M) and here (Chris M). I think I’ve fixed it so that this odd spread won’t hap­pen again.

 
PPS: Max emailed on 2/10/10 to say that many QLSPers are first gen­er­a­tion or con­vinced them­selves. He says that quite a few came to Guil­ford as non-Quakers (“think­ing we had “gone the way of the T‑Rex”) and came in by con­vince­ment. Cool!

Creating an RSS feed from scratch

February 26, 2007
· Martin Kelley

RSS feeds
are the lin­gua fran­ca of the mod­ern inter­net, the glue that binds
togeth­er the hun­dreds of ser­vices that make up “Web 2.0.” The term
stands for “Real­ly Sim­ple Syn­di­ca­tion” and can be thought of as a
machine-code table of con­tents to a web­site. An RSS feed
for a blog will typ­i­cal­ly list the last dozen-or-so arti­cles, with the
title, date, sum­ma­ry and con­tent all laid out in spe­cial fields. Once
you have a web­site’s RSS feed you can syn­di­cate, or re-publish, its con­tents by email, RSS read­er
or as a side­bar on anoth­er web­site. This post will show you a
ridicu­lous­ly easy way to “roll your own” RSS feed with­out hav­ing to
wor­ry about your web­site’s con­tent platform.

Just about every native Web 2.0 appli­ca­tions comes built-in with mul­ti­ple RSS feeds.
But in the real world, web­sites are built using an almost-infinite
num­ber of con­tent man­age­ment sys­tems and web devel­op­ment software
pro­grams. Some­times a sin­gle web­site will use dif­fer­ent pro­grams for
putting its con­tents online and some­times a sin­gle orga­ni­za­tion spreads
its func­tions over mul­ti­ple domains.

Step 1: Make it Del​.icio​.us

To begin, sign up with Del​.icio​.us,
the pop­u­lar “social book­mark­ing” web ser­vice (sim­i­lar ser­vices can be
eas­i­ly adapt­ed to work). Then add a “post to Del​.icio​.us” but­ton to
your browser’s tool­bar fol­low­ing the instruc­tions here.
Now when­ev­er you put new con­tent up on your site, go that new page,
click on your “post to Del​.icio​.us” but­ton and fill out a good title
and descrip­tion. Choose a tag to use. A tag is sim­ply a cat­e­go­ry and
you can make it what­ev­er you want but “mysites” or your busi­ness name
will be the eas­i­est to remem­ber. Hit save and you’ve start­ed an RSS feed.

How? Well, Del​.icio​.us turns each tag into a RSS feed.
You can see it in all its machine code glo­ry at
del​.icio​.us/​r​s​s​/​u​s​e​r​n​a​m​e​/​m​y​s​i​tes (replac­ing “user­name” with your
user­name and “mysites” with what­ev­er tag you chose).

Now you could just adver­tise that Del​.icio​.us RSS feed
to your audi­ence but there are a few prob­lems doing this. One is that
Del​.icio​.us accounts are usu­al­ly per­son­al. If your web­mas­ter leaves,
then your pub­lished RSS feed will need to
change. Not a good sce­nario, espe­cial­ly since you won’t even be able to
tell who’s still using that old feed. Before you adver­tise your feed
you should “future proof” it by run­ning it through Feedburner.

Cloak that Feed

Go to Feed​burn​er​.com. Right there on the home­page they invite you to type in a URL.
Enter your Del​.icio​.us feed’s address and sign up for a Feedburner
account. In the field next to feed address give it some sen­si­ble name
relat­ing to your com­pa­ny or site, let’s say “mycompa­ny” for our
exam­ple. You’ll now have a new RSS feed at
feeds​.feed​burn​er​.com/​m​y​c​o​m​p​any. Now you’re in busi­ness: this is the
feed you adver­tise to the world. If you ever need to change the source RSS feed you can do that from with­in Feed­burn­er and no one need know.

The default title of your Feed­burn­er feed will still show it’s
Del​.icio​.us roots (and the web­mas­ter’s user­name). To clear that out, go
into Feed­burn­er’s “Opti­mize” tab and turn on the “Title/Description
Burn­er,” fill­ing it out with a title and descrip­tion that better
match­es your feed’s pur­pose. For an exam­ple of all this in action, the
Del​.icio​.us feed that pow­ers my tech link blog and its Feed­burn­er “cloak” can be found here:

Get that Feed out there

Under Feed­burn­er’s “Pub­li­cize” tag there are lots of neat features
to repub­lish your feed your­self. First off is the “Chick­let chooser”
which will give you that ubiq­ui­tous RSS feed
icon to let vis­i­tors know you’ve entered the 21st Cen­tu­ry. Their “Buzz
Boost” fea­ture lets you cre­ate a snip­pet of code for your home­page that
will list the lat­est addi­tions. “Email sub­scrip­tions” lets your
audi­ence sign up for auto­mat­ic emails when­ev­er you add some­thing to
your site.

Final Thoughts

RSS feeds are great ways of communicating
excit­ing news to your audi­ences. If you’re lucky, impor­tant blog­gers in
your audi­ence will sub­scribe to your feed and spread your news to their
net­works. Cre­at­ing a feed through a book­mark­ing ser­vice allows you to
add any page on any site regard­less of its under­ly­ing structure.

SEO Myths I: Analyze This

January 22, 2007
· Martin Kelley

Every web design­er under the sun talks about search engine opti­miza­tion (SEO), but it amazes me to see how often basic prin­ci­ples are ignored. I’m in-between jobs right now, which means I’m spend­ing a lot of time look­ing at poten­tial employ­ers’ web­sites. I’ve decid­ed to start a series of posts on SEO myths and real­i­ties that will talk about design­ing for max­i­mum visibility.

I’m not going to focus on any of the under­hand­ed tricks to fool search engines into list­ing an inap­pro­pri­ate page. Google hates this kind of tac­tic and so do I. You get vis­its for hav­ing good con­tent. Good search rank­ings are based on good con­tent and the best way to boost your con­tent is to present your page in a way that lets both humans and search engines find the con­tent they want. Part one is on web­site analy­sis and tracking.

Don’t assume that your web­site is easy to nav­i­gate. One of the neat­est things about the web is that we have instant feed­back on use. With just a lit­tle track­ing we can see what pages peo­ple are look­ing at, how they’re find­ing our site and what they’re doing once they’re here.

Javascript Trackers:

My most advanced sites are cur­rent­ly using four dif­fer­ent track­ing meth­ods. Most uti­lize javascript “bugs,” tiny snip­pets of code that send indi­vid­ual results to an advanced soft­ware track­ing sys­tem. I put the code inside a Move­able Type “Mod­ules Tem­plate” which is auto­mat­i­cal­ly import­ed to all pages. Installing a new sys­tem is as easy as cutting-and-pasting the javascript into the Tem­plate and rebuild­ing the site.

  • AXS Vis­i­tors Track­ing System
    This soft­ware installs on your serv­er but don’t let that scare you: this is one of the eas­i­est instal­la­tions I’ve ever seen. AXS gives you great charts of usage: you can nar­row it spe­cif­ic pages on your site, or even par­tic­u­lar search engines or search phrases.
    There’s also a option to view the lastest traf­fic by vis­i­tor. I love watch­ing this! You can see how indi­vid­u­als are using the site and where they’re nav­i­gat­ing. I’ve been able to iden­ti­fy dif­fer­ent types of vis­i­tors this way and under­stand the com­plex­i­ty of the audience.
    It does­n’t seem like AXS is not being devel­oped any­more. The lat­est sta­ble ver­sion came out over two years go, which is a shame.

  • Hit­Tail
    This ser­vice watch­es search-engine links and makes rec­om­men­da­tions for new key­words. I wrote about this ser­vice yes­ter­day in Blog­ging for the Long Tail.

  • Reeferss​.com
    This is a sim­ple sim­ple bit of soft­ware. Like every oth­er track­ing sys­tem it keeps track of refer­rers: search engines and web­sites that bring traf­fic to your site. But unlike the oth­ers that’s all it does. Why care then? It pro­vides a real-time RSS feed of these vis­i­tors. I bring the feed into my “Netvibes” page (a cus­tomized start page, see below) and scan the results mul­ti­ple times a day.

  • Google Ana­lyt­ics
    The inter­net’s gate­keep­er bought the Urchin ana­lyt­ics com­pa­ny in April 2005 and relaunched the prod­uct as Google Ana­lyt­ics short­ly there­after. This is becom­ing an essen­tial track­er. It’s free and it’s pow­er­ful, though I haven’t been as impressed by it as oth­ers have. See its Wiki page for more.

Internet Trackers:

It’s easy to find out what peo­ple are say­ing about you online.

  • Tech­no­rati
    This ser­vice tracks blogs but you don’t need to have a blog to use it, for Tech­no­rati will tell you where blogs are link­ing. Give it your URLs (or those of your com­peti­tors!) and you’ll know when­ev­er a blog­ger puts in a link to you. You can also give it key­words and find out when a blog uses them.

  • Google Blog Search
    Google can also let you fol­low blog ref­er­ences or key­word men­tions on the blogs. Google will also track beyond blogs of course. Type “site:www.yourdomain.com” into the main Google search page and you’ll see who’s link­ing to your site (or to the com­pe­ti­tion). There are lots of oth­er ser­vices that track blogs and men­tions – Sphere, Blog­lines, etc. They all have dif­fer­ent strengths so try them and see what you think.

  • Feed­burn­er
    The best RSS mas­sager has always focused on ways to track your RSS feed. They’ve recent­ly intro­duced page track­ing soft­ware too. It looks great but I just installed it this week. I still have to see if it’s as good as Feed­burn­er’s oth­er offerings.

Keeping on top of this flow of data:

It’s easy to get over­whelmed by all of this infor­ma­tion. Most of the track­ing ser­vices pro­vide RSS feeds (See The Won­ders of RSS Feeds for an intro). I use Netvibes, a cus­tomized start page, to pull these all togeth­er into a sin­gle page that I can scan every morn­ing. Here’s a screen­shot of part of my Netvibes track­ing page – the full page cur­rent­ly shows four­teen track­ing feeds on one screen:

So why is tracking important to SEO?

With track­ing you find out what peo­ple are look­ing for on the inter­net. This helps you cre­ate pages and ser­vices that peo­ple will want to find. You might be sur­prised to see what they’re already find­ing on your site. Some examples:

  • Ana­lyz­ing one site, I noticed that few pages I thought were obscure were bring­ing in high Google traf­fic. I looked at these pages again and real­ized they did a good job of describ­ing the com­pa­ny’s mis­sion. I con­se­quent­ly redesigned the site home­page to fea­ture them and I made sure that those pages con­tained direct links to its most impor­tant services.

  • When I start­ed work for anoth­er client I looked at their site and sus­pect­ed that they’re most impor­tant arti­cles were not being seen – vis­i­tors had to click through about four times to get to them. Six months of track­ing con­firmed my hunch and gave me the hard data to con­vince the exec­u­tive direc­tor that we made some small mod­i­fi­ca­tions to the design. Hav­ing this strong con­tent linked right off the home­page helped bring in Google traffic.