The Tract Association is venerable Quaker publisher dating back to the early part of the Nineteenth Century. They had a website but wanted a new one built with a content management system that would allow for easier editing. The new site is built in WordPress. Befitting the organization’s ethos, the site is relatively plain but there’s a lot going on underneath the surface.
Quaker Ranter
A Weekly Newsletter and Blog from Martin Kelley
Tag Archives ⇒ designer
Floating on Clouds
April 26, 2008
Last weekend I found myself with the scenario no solo web designer wants to be faced with: a dead laptop. It was eighteen months old and while it was from Hewlett Packard, a reputable company, it’s always had problems over overheating. Like a lot of modern laptop makers, HP tried to pack as much processor power as they could into a sleek design that would turn eyes on the store shelf. They actually do offer some free repairs for a list of half a dozen maladies caused by overheating but not for my particular symptoms. When I have a free afternoon, a big pot of coffee and lots of music queued up I’ll give them a call and see if I can talk them into fixing it.
Once upon a time having a suddenly dead computer in the middle of a bunch of big projects would have been disaster. But over the last few years I’ve been putting more and more of my data “in the cloud,” that is: with software services that store it for me.
Email in the Cloud
I used to be a die-hard Thunderbird fan. This is Firefox’s cousin, a great email client. I would take such great care transferring years of emails every time I switched machines and I spent hours building huge nested list of folders to organize archived messages. About a year ago Thunderbird ate about three months of recent messages, some quite crucial. At that time I started using Google’s Gmail as backup. I set Gmail to pick up mail on my POP server and leave it there without deleting it. I set Thunderbird to leave it there for week. The result was that both messages would be picked up by both services.
After becoming familiar with Gmail I started using it more and more. I love that it doesn’t have folders: you simple put all emails into a single “Archive” and let Google’s search function find them when you need them.You can set up filters, which act as saved searches, and I have these set up for active clients.
Why I’m happy now: I can log into Gmail from any machine anywhere. No recent emails are lost on my old machine.
Project Management in the Cloud
I use the fabulous Remember the Milk (RTM) to keep track of projects and critical to-do items. Like Gmail I can access it from any computer. While messing around setting up backup computers has set me back about ten days, I still know what I need to do and when I need to do it. I can review it and give clients renewed timelines.
An additional advantage to using Remember the Milk and Gmail together is the ability to link to emails. Every email in Gmail gets its own URL and every saved “filter” search gets its own URL. If there’s an email I want to act on in two weeks, I set up a Remember the Mail task. Each task has a optional field for URLs so I put the the email’s Gmail URL in there and archive the email so I don’t have to think about it (part of the Getting Things Done strategy). Two weeks later RTM tells me it’s time to act on that email and I follow the link directly there, do whatever action I need to do and mark it complete in RTM.
Project Notes in the Cloud
I long ago started keeping notes for individual projects in the most excellent Backpack service. You can store notes, emails, pictures and just about anything in Backpack and have it available from any computer. You can easily share notes with others, a feature I frequently use to create client cheatsheets for using the sites I’ve built. Now that I use Gmail and it’s URL feature, I put a link to the client’s Gmail history right on top of each page. Very cool!
Another life saver is that I splurge for the upgraded account that gives me secure server access and I keep my password lists in Backpack. There’s a slight security risk but it’s probably smaller than keeping it on a laptop that could be swiped out of my bag. And right now I can log into all of my services from a new machine.
Keeping the Money Flowing from Clouds
The latest Web 2.0 love of my life is Freshbooks, a service that keeps track of your clients, your hours and puts together great invoices you can mail to them. I’m so much more professional because of them (no more hand written invoices in Word!) and when it’s billing time I can quickly see how many unbilled hours I’ve worked on each project and bang!-bang!-band! send the invoices right out. Because the data is online, I was able to bill a client despite the dead computer, providing my exact hours, a detailed list of what I had done, etc.
Others
Calendar: I always go back and forth between loving Google Calendar and the calendar built into Backpack. Because I can never make up my mind I’ve used ICal feeds to cross-link them so they’re both synced to one another. I can now use whichever is most convenient (or whichever I’m more in the mood to use!) to add and review entries.
Photos: Most of the photos I’ve taken over the past four years are still sitting on my dead laptop waiting for me to find a way to get them off of the hard drive. As tragic as it would be to loose them, 903 of my favorite photos are stored on my Flickr account. And because I emailed most of them to Flickr via Gmail most of those are also stored on Gmail. I will do everything I can to get those lost photos but the worst case scenario is that I will be stuck with “only” those 900.
Your Examples?
I’d love to hear how others are using “the cloud” as real-time backup.
SEO Myths I: Analyze This
January 22, 2007
Every web designer under the sun talks about search engine optimization (SEO), but it amazes me to see how often basic principles are ignored. I’m in-between jobs right now, which means I’m spending a lot of time looking at potential employers’ websites. I’ve decided to start a series of posts on SEO myths and realities that will talk about designing for maximum visibility.
I’m not going to focus on any of the underhanded tricks to fool search engines into listing an inappropriate page. Google hates this kind of tactic and so do I. You get visits for having good content. Good search rankings are based on good content and the best way to boost your content is to present your page in a way that lets both humans and search engines find the content they want. Part one is on website analysis and tracking.
Don’t assume that your website is easy to navigate. One of the neatest things about the web is that we have instant feedback on use. With just a little tracking we can see what pages people are looking at, how they’re finding our site and what they’re doing once they’re here.
Javascript Trackers:
My most advanced sites are currently using four different tracking methods. Most utilize javascript “bugs,” tiny snippets of code that send individual results to an advanced software tracking system. I put the code inside a Moveable Type “Modules Template” which is automatically imported to all pages. Installing a new system is as easy as cutting-and-pasting the javascript into the Template and rebuilding the site.
- AXS Visitors Tracking System
This software installs on your server but don’t let that scare you: this is one of the easiest installations I’ve ever seen. AXS gives you great charts of usage: you can narrow it specific pages on your site, or even particular search engines or search phrases.
There’s also a option to view the lastest traffic by visitor. I love watching this! You can see how individuals are using the site and where they’re navigating. I’ve been able to identify different types of visitors this way and understand the complexity of the audience.
It doesn’t seem like AXS is not being developed anymore. The latest stable version came out over two years go, which is a shame. -
HitTail
This service watches search-engine links and makes recommendations for new keywords. I wrote about this service yesterday in Blogging for the Long Tail. -
Reeferss.com
This is a simple simple bit of software. Like every other tracking system it keeps track of referrers: search engines and websites that bring traffic to your site. But unlike the others that’s all it does. Why care then? It provides a real-time RSS feed of these visitors. I bring the feed into my “Netvibes” page (a customized start page, see below) and scan the results multiple times a day. -
Google Analytics
The internet’s gatekeeper bought the Urchin analytics company in April 2005 and relaunched the product as Google Analytics shortly thereafter. This is becoming an essential tracker. It’s free and it’s powerful, though I haven’t been as impressed by it as others have. See its Wiki page for more.
Internet Trackers:
It’s easy to find out what people are saying about you online.
- Technorati
This service tracks blogs but you don’t need to have a blog to use it, for Technorati will tell you where blogs are linking. Give it your URLs (or those of your competitors!) and you’ll know whenever a blogger puts in a link to you. You can also give it keywords and find out when a blog uses them. -
Google Blog Search
Google can also let you follow blog references or keyword mentions on the blogs. Google will also track beyond blogs of course. Type “site:www.yourdomain.com” into the main Google search page and you’ll see who’s linking to your site (or to the competition). There are lots of other services that track blogs and mentions – Sphere, Bloglines, etc. They all have different strengths so try them and see what you think. -
Feedburner
The best RSS massager has always focused on ways to track your RSS feed. They’ve recently introduced page tracking software too. It looks great but I just installed it this week. I still have to see if it’s as good as Feedburner’s other offerings.
Keeping on top of this flow of data:
It’s easy to get overwhelmed by all of this information. Most of the tracking services provide RSS feeds (See The Wonders of RSS Feeds for an intro). I use Netvibes, a customized start page, to pull these all together into a single page that I can scan every morning. Here’s a screenshot of part of my Netvibes tracking page – the full page currently shows fourteen tracking feeds on one screen:
So why is tracking important to SEO?
With tracking you find out what people are looking for on the internet. This helps you create pages and services that people will want to find. You might be surprised to see what they’re already finding on your site. Some examples:
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Analyzing one site, I noticed that few pages I thought were obscure were bringing in high Google traffic. I looked at these pages again and realized they did a good job of describing the company’s mission. I consequently redesigned the site homepage to feature them and I made sure that those pages contained direct links to its most important services.
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When I started work for another client I looked at their site and suspected that they’re most important articles were not being seen – visitors had to click through about four times to get to them. Six months of tracking confirmed my hunch and gave me the hard data to convince the executive director that we made some small modifications to the design. Having this strong content linked right off the homepage helped bring in Google traffic.
Avoiding Plain Dress Designer Clothing
July 21, 2004
A guest piece by “David,” originally posted on the Plain and Modest Dress Yahoo Group.
From: “mquadd” <mquadd@y…>
Date: Wed Jul 21, 2004
Subject: Introduction and questions
Hi. My name is David and I attend but am not a member of the Friends Meeting here. I was actually raised as an Episcopalian although I had several uncles who were birth-right Quakers. I grew up (for my first 10 years) in Chester County, PA which traditionally was an area with a high concentration of Quakers. I would expect that this is no longer true as the area has become quite suburban with a big influx of new residents. Nonetheless, I grew up attending meeting now and then with relatives at various meetings in Chester County and northern Deleware. That was in the 1960s and was a time when some people, mostly older people (people most likely born in the 1800s meaning these people were in their 70s or 80s in the 1960s), still used plain talk. Even in the 1960s, in a fairly rural area, this was more of an excepting than the rule and was limited to the oldest members of the meeting and never used outside the Quaker community. Those who used plain talk never used it outside of the Quaker community – home, Friends, and meeting. As far as I know, they never used this type of talk for business or relations or outside the community.
At age 10 we moved to Lancaster County. At that time, many Memmonites who now no longer dress plain or wear coverings did still did both of these. I went to school with many Mennonite kids. In addition I became friends with several Old Order Amish families (and one Beachy family) with whom I am still friends. That was 35 years ago, I have witnessed the plain testimony weaken in each of these groups including the Old Order Amish. I actually spent much of my childhood and teenage years hanging out with one paticular Old Order Amish family as way to escape the insanity of having drug addicted and alcoholic parents. In their very simple and unstated Christianity, they were very willing to provide food, shelter, and love to a very confused boy (me).
Anyway, the Lancaster Conference Mennonites (now part of the largest Mennonite group) seem to be totally mainstream. Perhaps there are some who still follow the former order. The Beachy Amish now dress like conservative Mennonites and less and less like Amish. Finally, I was watched the Amish allow lots of modern changes in their discipline although their basic clothing is pretty much unchanged but sun glasses are now allowed and many Amish girls and women pluck their eyebrows – both not allowed in the 1970s. By the way, in the late 1960s they had already adopted cotton-poly blends for both clothing and quilts!
The reason for that, perhaps odd, biographical sketch is to give some background on my exposure to plain groups and, more importantly, plain thought. I have toyed with the idea of plain dressing although I can’t give a clear reason why I feel this. Is it a calling or am I just crazy? I do know that the stability I found in that Amish house in the 1970s most likely had a giant influence on me (a happy Amish family where I had fun vs. living in a family that was in the self-distruct mode due to addiction). I also I have clear memories of having Quaker teachers in elemently school and vanity and worldliness was a bad thing. It was during the height of the Viet Nam war, so there was this odd hippy-Quaker thing going on with some of my teachers. I am sure some of you who were around the RSF in the 1960s can relate. So here I am still toying with these ideas and still attempting to define my own religious feelings at the middle of my life (I am 45).
Here are a few things I do know that apply to me. First, I feel very at odds with our society that focuses on the most superfical things. Our society spends BILLIONS on make-up, hair dye, plastic surgery, breast inplants, push-up bras, designer clothes (that are no different that basic clothes except the label and might even be of lower quality).… People are judged on the these issues. Character and morality (a loaded term that seems to have been highjacked by the rightwing and ultraconservatives)seems to be secondary to these very superficial things. What we tell ourselves and our children is that we are not adequate as we are. We have to change our body and then drape it was overly priced clothes to count. The outside is more important that the inside. This is sick. It is distructive. It is a sin.
Beyond that, my feelings about plain dressing get less clear. Is a uniform what I am seeking? Those groups who were very uniform clothing tend to be insular and often attact as much attention to themselves as a belly shirt and designer jeans! If you doubt this, go to Lancaster County and attempt to drive on Rt. 340. The attraction that the plain people attract in that area rivals any movie star or rock concert. Lancaster gets literally millions of tourists each year. So is that type of uniform dressing that is quite distinct serving a good purpose? I am not sure but am just offering a question rather than a judgement. Other groups that dress quite plain such as ultra-orthodox Jews are not so much a tourist attraction but clearly are insular and seperate from the larger society. Many people view this as being “stand off-ish” which I hope is nobody’s goal. I have heard people apply this type of judgement to plain christian groups also.
So, I would be very interested in hearing what drives others to dress plain? If you are a Quaker, what has been the reaction at your meeting? I once met a plain dressing Quaker who said that he had received more negative than positive reactions when visiting other meetings. Are there any meetings where all or most members dress plain? In my childhood experiences, there was no plain dressing in any Quaker meetings in Chester County or in Deleware. I have not even run into anyone who uses plain language for over 30 years except that one plain dressing man. Clearly, I know no Quakers who have been raised with the idea of plain dressing or plain language including some of my cousins who are worldly to say the least. What makes plain. I know of “black bumper Mennonites” who drive a black bumper Mercedes. Is that plain? Why is a Volvo often considered ok but a BMW is bad? They both cost $40K. Often I see this type of thinking in those who claim to follow a less than worldly life style. I think there is always a risk of falling into the mindset of some labels being good and others being bad. Once a particular brand, say a type of hat or type of jeans, is thought to be the proper “plain uniform” does that not become the designed clothing of the plain dressers? I am not sure. What I find is that once you jump into this topic, it becomes complicated and that is not the point.
One final question, what benefits do you recieve from plain dressing?
Thanks. David