Continuing my recent post in reimagining blogs, I’m going to go into some contextual details lifted from the Quaker publications with which I’m either directly associated or that have some claim to my identity.
My blog at Quaker Ranter dates back to the proto-blog I began in 1997 as an new homepage for my two year old “Nonviolence Web” project. The new feature was updated weekly with excerpted material from member projects on Nonviolence.org and related organizations that already had independent websites. We didn’t have RSS or Twitter then but I would manually send out emails to a list; we didn’t have comments but I would publish interesting responses that came by email. The work was relaunched with blogging software in 2003 and the voice became more individual and my focus became more Quaker and tech.
The articles then were like they are now: reversely chronological, with categories, tagging, and site searching that allow older material to be accessed. The most important source of archive visibility is external: Google. People can easily find material that is directly relevant to a question they’re addressing right now. In many instances, they’ll never even click through to the site homepage, much less categories, tags, etc. As I said in my last post, these first-time visitors are often trying to understand something new; the great majority bounce off the page and follow another search result on a matter of a few seconds, but some small but important percentage will be ripe for new ideas and connections and might be willing to try new associations.
But it’s random. I’m a bit of a nerd in my chosen interests and have been blogging long enough that I generally have at least a few interesting posts on any particular sub-topic. Most of these have been inspired by colleagues, friends, my wife, and random conversations I’ve found myself in.
Some of the most meaningful blog posts – those with legs – have involved me integrating some new thinker or idea into my worldview. The process will have started months or sometimes years before when another spiritual nerd recommended a book or article. In the faith world there’s always books that are obscure to newcomers but essential for those trying to go deeper into their faith. You’ll be in a deep conversations with someone and they’ll ask (often with a twinkle in their eye) “have you read so-and-so?” (This culture if sharing is especially important for Friends, who traditionally have no clergy or seminaries).
A major role of my blog has been to bring these sorts of conversations into a public realm – one that can be Googled and followed. The internet has helped us scale-up this process and make it more available to those who can’t constantly travel.
When I have real-world conversations now, I often have recourse to cite some old blog post. I’m sharing the “have you read” conversation in a way that can be eavesdropped by hundreds.
But how are people who stumble in my site for the first time going to find this?
The issue isn’t just limited to an obscure faith blog. Yesterday I learned about a cool (to me) blog written by a dad who researches and travels to neat nature spots in the area with his kids and writes up a post about what-to-see and kid-issues-to-be-aware-of. But when it’s a nice Saturday afternoon and I find myself in a certain locale, how can I know if he’s been anywhere nearby unless I go through all the archives or hope the search works or hope his blog’s categorization taxonomy is complete?
What I’m thinking is that we could try to create meta indexes to our blogs in a wiki model. Have a whole collection of introductory pages where we list and summarize relevant articles with links.
In the heyday of SEO, I used to tag the heck out if posts and have the pages act as a sort of automated version of this, but again, this it was chronological. And it was work. Even remembering to tag is work. I would spend a couple of days ignoring clients to metatag each page on the site, only to redo the work a few months later with even more metadata complexity. Writing a whole shadow meta blog indexing the blog would be a major (and unending task). It wouldn’t garner the rush of immediate Facebook likes. But it would be supremely useful for someone wanting to explore an issue of particular interest to them at that moment.
And one more Quaker aside that I think will nevertheless be of interest to the more techie readers. I’ve described Quakerism as a wiki spirituality. Exhibit one is the religious movement’s initial lack of creeds or written instruction. Even our pacifism, for which we’re most well known, was an uncodified testimony in the earliest years.
As Friends gained more experience living in community, they would publish advices – short snippets of wisdom that were collectively-approved using consensus decision making. They were based on experience. For example, they might find that members who abused alcohol, say, or repeatedly tested the dress code might cause other sorts of problems for the community and they’d minute a warning against these practices.
These advices were written over time; as more were approved it became burdensome to find relevant advices when some issue started tearing up a congregation. So they were collected into books – unofficial at first, literally hand-copied from person to person. These eventually became official – published “books of disciplines,” collections of the collective wisdom organized by topic. Their purpose and scope (and even their name) has changed over the ensuing centuries but their impulse and early organization is one that I find useful when thinking about how we could rethink the categorization issues of our twenty first century blogs and commenting systems.
Friends Journal 
www.nytimes.com