Tag Archives ⇒ client sites

GN​-Non​vi​o​lence​.org

April 18, 2007
· Martin Kelley

An short-lived inter­na­tion­al coali­tion that bare­ly sur­vived to site launch, the project was inter­est­ing because of its require­ment that its mis­sion state­ment be dis­played in half a dozen lan­guages, include left-to-right set Hebrew and Ara­bic and Nepalese! 

I am the King of Folksonomy

September 1, 2006
· Martin Kelley

I just relaunched my per­son­al blog a few days ago, mov­ing it from non​vi​o​lence​.org/​m​a​r​t​ink to quak​er​ran​ter​.org. I plan to write a whole big piece about it in the near future. But my access logs just picked up some­thing amazing.

An
impor­tant part of the redesign was an auto­mat­ic key­word generator.
Posts were run through a script that auto­mat­i­cal­ly pulled out keywords
from the text. My 2003 arti­cle, Going all the way with Mov­able Type gen­er­at­ed the fol­low­ing tags, which appear as links after the post:

Fol­low­ing the links takes you to similarly-tagged arti­cles. At least
that’s the con­ceit. When you fol­low a tag’s link you’re sim­ply doing a
site search for that key­word. A lit­tle htac­cess rewrite mag­ic is making
the result look like it’s a sta­t­ic cat­e­go­ry page.

“Fine and well” you’re think­ing, “big deal.” Well, here’s what’s
cool. There are 225 entries on the Quak­er­Ran­ter blog. Google’s just
gone through and indexed the site and is now claim­ing it con­tains 1300 pages.
Each tag is being indexed as its own page. Every time I men­tion any
inter­est­ing term, it becomes a page that Google index­es and deliv­ers to
its searchers.

Which brings us to today’s cool piece from the access logs. In
Decem­ber of 2004 a rather inno­cent post on Quak­er Ranter became the
cen­ter of a mini-whirlwind on the polit­i­cal blogs when it mentioned
that I had got­ten a call from a CBS News pub­li­cist inter­est­ed in Non​vi​o​lence​.org.
All polit­i­cal blogs get pub­lic­i­ty calls from news and opin­ion think
tanks try­ing to sug­gest (or plant) sto­ries but no one’s sup­posed to
talk about it. I only men­tioned it because it was so unusu­al. One of
the blogs denounc­ing the lib­er­al con­spir­a­cy my post revealed was the
some­what slimy Lit­tle Green Foot­balls. After a few weeks the
denun­ci­a­tions died down. 

But this morn­ing, some­one looked up lit­tle­green­foot­balls in Google and came to my site. Because of my auto­mat­ic key­word gen­er­a­tor, tags, and static-loooking links, I’m now the num­ber two entry, on two three-year old posts, now relo­cat­ed to a days old quak​er​ran​ter​.org. Cool. 

This mix­ing and match­ing of con­tent and rich manip­u­la­tion of data is some­times lumped togeth­er in the cool bu zzphrase folk­son­o­my.
Note that none of what I’ve done is a trick­ing of Google. Every tag is
real­ly going to a page with that con­tent. These are “nat­ur­al” and
“organ­ic” search results in the lin­go of SEO. I’m just pre­sent­ing my infor­ma­tion in mul­ti­ple for­mats that appeal that the widest array of audiences.

For what it’s worth, I don’t think I deserve #2 sta­tus for
“lit­tle­green­foot­balls” and I don’t think Google will keep it there for
long. It’s a bit odd that they have ele­vat­ed that par­tic­u­lar term so
high and no oth­ers tags seem so stratospheric.

Positive Results:

As of Feb­ru­ary 2007, Google index­es 3,540 pages
on Quak​er​Ran​ter​.org, a blog of only 239 posts. In Decem­ber 2006 30% of
my Google vis­its were to one of the “tags” page. Recon­fig­ur­ing the blog
in this kind of tag-intensive way has more than dou­bled search engines
vis­its, again in a very nat­ur­al and organ­ic way. Adding tags has simply
made what I’ve writ­ten more acces­si­ble to search engines. Very cool.

Negative Ramifications:

Short­ly after installing this new sys­tem, my servers started
peri­od­i­cal­ly crash­ing (about once/week). The prob­lem would be multiple
MT-Search process­es over­load­ing the memory. 

My guess is that a search engine spi­der came along and started
index­ing all of the tags. Each link ini­ti­at­ed a search query in Movable
Type. The built-in search for Mov­able Type is just not able to handle
this vol­ume of traffic.

I installed Fast Search to solve the prob­lem (tip of the hat to Al-Muhajabah). It took awhile: Fast Search required a MySQL upgrade at my host. After that I need­ed to install these plu­g­in fix­es.
Then it was fine-tuning the htac­cess files. It was been more work than
I ini­tial­ly expect­ed and the tag results now for­ward to a fun­ny URL that Google does­n’t love as much.

Marketing and Publicizing Your Site

August 8, 2006
· Martin Kelley

“Build it and they will come” is not a very good web strategy.
Instead, think “if I spent $3000 on a website but no visitors came, did
I spend $3000?” There are no guarantees that anyone will ever visit a
site. But there are ways to make sure they do.

Much of web mar­ket­ing fol­lows the rules of any oth­er mode of
pub­lic­i­ty: iden­ti­fy an audi­ence, build a brand, appeal to a lifestyle
and keep in touch with your cus­tomers and their needs. A sucess­ful web
cam­paign uti­lizes print mail­ings, man­u­fac­tured buzz, gen­uine word of
mouth and email. Finances can lim­it the options avail­able but everyone
can do something.

One of the most excit­ing aspects of the inter­net is that the most
pop­u­lar sites are usu­al­ly those that have some­thing inter­est­ing to
offer vis­i­tors. The cost of entry to the web is so low that the little
guys can com­pete with giant cor­po­ra­tions. A good strat­e­gy involves
find­ing a niche and build­ing a com­mu­ni­ty around it. Per­son­al­i­ty and idio­syn­cra­cy are actu­al­ly com­pet­i­tive advantages!

It would be cru­el of me to just drop off a com­plet­ed web­site at the
end of two months and wash my hands of the project. Many web designers
do that, but I’m more inter­est­ed in build­ing sites that are used. I can
work with you on all aspects of pub­lic­i­ty, from design to launch and
beyond to ana­lyz­ing vis­i­tor pat­terns to learn how we can serve them better.

Making sites sticky

We don’t want some­one to vis­it your site once, click on a few links
and then dis­ap­pear for­ev­er. We want to give your vis­i­tors rea­sons to
come back fre­quent­ly, a qual­i­ty we call “sticky” in web par­lance. Is
your site a use­ful ref­er­ence site? Can we get vis­i­tors to sign up for
email updates? Is there a com­mu­ni­ty of users around your site?

Making sites search engine friendly

Google. We all want Google to vis­it our sites. One of the biggest
scams out there are the com­pa­nies that will reg­is­ter your site for only
$300 or $500 or $700. The search engines get their
com­pet­i­tive advan­tage by includ­ing the whole web and there’s no reason
you need to pay any­one to get the atten­tion of the big search engines. 

The most impor­tant way to bring Google to your site is to build it
with your audi­ence in mind. What are the key­words you want peo­ple to
find you with? Your town name? Your busi­ness? Some spe­cif­ic qual­i­ty of
your work? I can build the site from the ground up to high­light those
phras­es. Here too, being a niche play­er is an advantage. 

I know lots of Google tricks. One site of mine start­ed attract­ing four times the vis­its after its pro­gram­mer and I redesigned it for Google. My sites are so well indexed that if I often get vis­i­tors search­ing for
the odd­est things. We can actu­al­ly tell when vis­i­tors come from search
engines and we can even tell what they’re search­ing for! Google
appar­ent­ly thinks I know “how to flat­ten used sod” and am the guy to
ask if you won­der “do amish women wear bras.” I can make sure your impor­tant search terms also get noticed by Google and the rest!

Maguire​On​line​.com

May 18, 2006
· Martin Kelley

blankPro­fes­sion­al jour­nal­ist James Maguire came to me with an exist­ing site built in Mov­able Type. I’ll redesigned the nav­i­ga­tion, cre­at­ing cus­tomized side­bars that changed accord­ing to the cat­e­go­ry. He’s done great stuff with his site and it’s well worth look­ing through. Favorites of mine: his video appear­ances on talk shows and his 100 Books Worth Read­ing list.

Vis­it: James Maguire Online.

Con­tin­ue read­ing →

Quak​er​song​.org

March 10, 2006
· Martin Kelley

Quakersong.orgWeb­site for Peter Blood & Annie Pat­ter­son, musi­cians most well known for their insanely-popular song­book Rise Up Singing. They sell books and tapes on the site (e‑commerce han­dled ably and sim­ply by Pay­pal) and they also have lots of high-quality con­tent includ­ing a lot of hard-to-find Pete Seeger CDs. Mov­able Type is used as a con­tent man­age­ment sys­tem (CMS).

Tech­nolo­gies: Mov­able Type, Pay­pal. Vis­it Site.

The Revolution will be Online

August 6, 1995
· Martin Kelley

This essay was orig­i­nal­ly writ­ten in 1995.

IT’S HARD TO IGNORE the sor­ry shape of the social change com­mu­ni­ty. The signs of a col­lapsed move­ment are every­where. Orga­ni­za­tions are clos­ing, cut­ting back, lay­ing off staff, and drop­ping the fre­quen­cy of their magazines. 

On top of this, the basic resources we’ve depend­ed on are get­ting scarcer. Paper prices and postage prices are going up. Direct mail solic­i­ta­tions are for many economically-unfeasible now. With every aban­doned mail­ing list, with every dis­con­tin­ued peace fair, we’re los­ing the infra­struc­ture that used to nour­ish the whole movement. 

Here in Philadel­phia, the last few years have seen food coops close, peace orga­ni­za­tions lay off staff, and the book­stores dis­con­tin­ue their polit­i­cal titles. I’ve been meet­ing peo­ple only a half-generation younger than I who aren’t aware of the basic orga­niz­ing prin­ci­ples that the move­ment has built up over the years and who don’t know the mean­ings of Green­ham Com­mon or the Clamshell Alliance

Like many of you, I’m not giv­ing up. We can’t just aban­don our work because it’s becom­ing more dif­fi­cult. We need to strug­gle to find cre­ative ways of get­ting our mes­sage out there and com­mu­ni­cat­ing with oth­ers. What we need is a new media.

The Promise of the Web

The Web’s rev­o­lu­tion is it’s incred­i­bly min­i­mal costs. Fif­teen dol­lars a month gets you a home­page. As an edi­tor at New Soci­ety Pub­lish­ers (1991 – 1996), I’ve always had to wor­ry whether we’d lose mon­ey on a par­tic­u­lar edi­to­r­i­al project, and it some­times seemed a rule of thumb that what excit­ed me would­n’t sell. With the Web, we don’t have to wor­ry if an idea isn’t pop­u­lar because we’re not putting the same lev­el of resources into each publication.

Nev­er before has pub­lish­ing been so cheap. Just about any­one can do it. You don’t need a par­tic­u­lar­ly fast or fan­cy com­put­er to put Web pages online. And you don’t have to wor­ry about dis­tri­b­u­tion: if some­one sets their Web brows­er to your address, they’ll get you “prod­uct” instantly.

All the forces push­ing move­ment pub­lish­ing over the edge of finan­cial insol­ven­cy dis­ap­pear when we go online. Switch­ing to the Web is a mat­ter of keep­ing our words in print. The Web is the lat­est inven­tion to open up the dis­tri­b­u­tion of words by birthing new medias. The print­ing press begat mod­ern book pub­lish­ing just as the pho­to­copi­er begat zine cul­ture. The Web can like­wise spawn a media where words can flour­ish with less cap­i­tal than ever before.

Advertising Each Other

The prob­lem with the Web is not acces­si­bil­i­ty, but rather being heard above the noise. Peo­ple gen­er­al­ly find your web­site in two ways. The first is that they see your web address in your newslet­ter, get on their com­put­ers and look you up; this of course only gets you your own peo­ple. The sec­ond way is through links.

Links take you from one web­site to anoth­er. Web­page design­ers try to get linked from sites of sim­i­lar inter­est to theirs, hop­ing the read­ers of the oth­er site will fol­low the link to their web­page. This bounc­ing from site to site is called surf­ing, and it’s the main way around the web.

Link­ing is a very prim­i­tive art nowa­days. The Non­vi­o­lence Web has inter­nal links that active­ly invite read­ers to explore the whole NV-Web. Every­time some­one comes into the NV-Web through a mem­ber group, they will be inticed to stay and dis­cov­er the oth­er groups. By putting social change groups togeth­er in one place, we can have a much-more dynam­ic cross-referencing. Think of it as the equiv­a­lent of trad­ing mail­ing lists in that we can all share those web surfers who find any one of us.

In the web world as in the real one, coop­er­a­tion helps us all. If you’re an activist group doing work on non­vi­o­lent social change then con­tact us and we’ll put your words online. For free. If you have your own web­site already, then let’s talk about how we can crosslink you with oth­er groups work­ing on non­vi­o­lent social change.

Come explore the Non­vi­o­lence Web and let us get you con­nect­ed. Come join our revolution.

In peace,

Mar­tin Kelley