Tag Archives ⇒ centric

Banking on reputations

September 28, 2007
· Martin Kelley

I was referred to a web­site the oth­er day that bare­ly exists, at least
in the way that I see sites. It’s home­page was built entire­ly in Flash, was com­plete­ly invis­i­ble to search engines and bare­ly func­tioned in Fire­fox. Domain​tools​.com gave it an SEO score of zero (out of a scale of one hun­dred). It’s Google PageR­ank was three out of ten, mak­ing it less vis­i­ble that my kid pages.
But this was a web­site for a high-flying web devel­op­ment house, a
com­pa­ny that works with some of Philadel­phi­a’s most promi­nent and
well-endowed cul­tur­al insti­tu­tions. Their client work isn’t quite as
invis­i­ble, but their web­site for Philadel­phi­a’s relative-new $265
mil­lion per­for­mance arts cen­ter has a PageR­ank equiv­a­lent to my
per­son­al blog – youch!

I think there’s a les­son here. Promi­nent cul­tur­al insti­tu­tions don’t look at Google (and SEO-friend­ly
devel­op­ers) because they’re big enough and well-known enough that they
assume peo­ple will find them any­way. They’re right, of course, but how
many more peo­ple would find them if they had well-built web­sites? And
what’s the long-term vision if they’re rely­ing on their established
rep­u­ta­tion to do their web marketing? 

It’s per­haps impossible
for a net-centric start-up to repli­cate a hugely-endowed cul­tur­al icon
like an orches­tra or bal­let, giv­ing some degree of insu­la­tion to these
insti­tu­tions from direct inter­net com­pe­ti­tion. But if these nonprofits
saw them­selves in the enter­tain­ment busi­ness, com­pet­ing for the limited
atten­tion and mon­ey of an audi­ence that has many evening-time
pos­si­bil­i­ties, then you’d think they’d want to lever­age the inter­net as
much as they could: to use the web to reach out not only to their
exist­ing audi­ence but to nur­ture and devel­op future audiences. 

Are the audi­ences of high brow insti­tu­tions so full of hip young audi­ences that they can steer clear of web-centric marketing?

Deepening the intervisitation of Gathering

March 2, 2006
· Martin Kelley

The pro­gram for this year’s FGC Gath­er­ing of Friends went online at mid­night yes­ter­day – I stayed up late to flip the switch­es to make it live right as Third Month start­ed – right on sched­ule. By 12:10am EST four vis­i­tors had already come to the site! There’s a lot of inter­est in the Gath­er­ing, the first one on the West Coast.

Stu­dents of late-20th Cen­tu­ry Quak­er his­to­ry can see the pro­gres­sion of Friends Gen­er­al Con­fer­ence from a very Philadelphia-centric, provin­cial body that had its annu­al gath­er­ing at a South Jer­sey beach town to one that real­ly does try to serve Friends across the coun­try. There’s loss­es in the changes (alum­ni of the Cape May Gath­er­ings all speak of them with misty eyes) but over­all it’s been a need­ed shift in focus. In recent years, a dis­pro­por­tion­ate num­ber of Gath­er­ing work­shop lead­ers have come from the “inde­pen­dent” unaf­fil­i­at­ed year­ly meet­ings of the West. It’s nice.

Joe G has been send­ing me emails about his selec­tion process (it’s almost real-time as he weighs each one!). It’s help­ful as it saves me the trou­ble of sort­ing through them. It’s usu­al­ly tough to find a work­shop I want to take. A lot of Friends I real­ly respect have told me they’ve stopped going to the Gath­er­ing after awhile because it just does­n’t feed them.

It’s a shame when these Friends stop com­ing. The Gath­er­ing is one of the most excit­ing annu­al coming-together of Quak­ers in North Amer­i­ca. It’s very impor­tant for new and/or iso­lat­ed Friends and it helps pull all its atten­ders into a wider Fel­low­ship. Inter­vis­i­ta­tion has always been one of the most impor­tant tools for knit­ting togeth­er Friends and the Gath­er­ing has been fill­ing much of that need for lib­er­al Friends for the last hun­dred years.

I’ve been hav­ing this sense that Gath­er­ing needs some­thing more. I don’t know what that some­thing is, only that I long to con­nect more with oth­er Friends. My best con­ver­sa­tions have invari­ably tak­en place when I stopped to talk with some­one while run­ning across cam­pus late to some event. These Oppor­tu­ni­ties have been pre­cious but they’re always so fran­tic. The Trav­el­ing Min­istries Pro­gram often has a won­der­ful evening inter­est group but by the time we’ve gone around shar­ing our names, sto­ries and con­di­tions, it’s time to break. I’m not look­ing for a new pro­gram (don’t wor­ry Liz P!, wait it’s not you who has to wor­ry!), just a way to have more con­ver­sa­tions with the Quak­erQuak­er Con­ver­gent Friends – which in this con­text I think boils down to those with some­thing of a call to min­istry and an inter­est in Quak­er vision & renew­al. Let’s all find a way of con­nect­ing more this year, yes?

For those inter­est­ed I’ve signed up for these work­shops: Blessed Com­mu­ni­ty in James’ Epis­tle (led by Max Hansen of Berke­ley Friends Church, Deep­en­ing the Silence, Invit­ing Vital Min­istry (20), and Find­ing Our­selves in the Bible).

Related Entries Elsewhere:

Random updates

December 22, 2005
· Martin Kelley

Just a quick note to every­one that I haven’t post­ed more late­ly. It’s a busy time of the year. I’ve had my hands full keep­ing up with arti­cles and links to the “Chris­t­ian Peacemakers”:/quaker/cpt.
I’ve also been doing some free­lance sites. One is launched: “Quakersong.org”:www.quakersong.org, the new online home of Annie Pat­ter­son and Peter Blood of _Rise Up Singing_ fame. It’s just the start to what should soon be an inter­est­ing site.
Geek-wise I’ve been inter­est­ed in the Web 2.0 stuff (see “this Best Of list of sites”:http://web2.wsj2.com/the_best_web_20_software_of_2005.htm, link cour­tesy “C Wess Daniels”:http://gatheringinlight.blogspot.com/). I’ve talked about some of this “back in June”:http://www.nonviolence.org/martink/i_dont_have_anything_to_say_either.php but it’s get­ting more excit­ing. In the Fall I was asked to sub­mit a pro­pos­al for redo­ing the web­site of a Quak­er con­fer­ence cen­ter near Philadel­phia and it was all Web 2.0‑centric – maybe too much so as I did­n’t get the job! I’ll post an edit­ed ver­sion of the pro­pos­al soon for the geeks out there. Some of the new tech stuff will under­gird a fab­u­lous new “Quakerfinder.org”:www.quakerfinder.org fea­ture that will allow iso­lat­ed Friends to con­nect to form new wor­ship groups (to launch soon) and even more is behind the dreams of a new “Quakerbooks.org”:www.quakerbooks.org site.
In the mean­time, I encour­age every­one to order “On Liv­ing with a Con­cern for Gospel Ministry”:http://www.quakerbooks.org/get/1 – 888305-38‑x, the new book by New Eng­land Year­ly Meet­ing’s Bri­an Dray­ton (it arrived from the print­ers yes­ter­day). It’s being billed as a mod­ern day ver­sion of “A Descrip­tion of the Qual­i­fi­ca­tions” and if it lives up the hype it should be an impor­tant book for the stir­rings of deep­en­ing faith­ful­ness we’ve been see­ing among Quak­ers late­ly. While you’re wait­ing for the book to arrive in your mail­box, check out Brook­lyn Rich’s “Test­ing Leadings”:http://brooklynquaker.blogspot.com/2005/12/testing-leadings-part‑1.html post.