Tag Archives ⇒ building

Camp Acagisca

June 20, 2015
· Martin Kelley

A two-night scouts camp­ing trip with two of my kids to the coun­ty facil­i­ties at Camp Acagis­ca nears Mays Land­ing turned into a one night with one kid affair (my 11yo got way too mouthy when it came time to decide who was going to share a tent with dad and went home imme­di­ate­ly; the 9yo end­ed up in a melt­down mid morn­ing on the sec­ond day.)

Camp at dusk 
A vis­i­tor stops hop­ping for a moment 
Fran­cis stays up to read Curi­ous George sto­ries by flashlight 
Cook­ing eggs in a ziploc bag 
Break­fast time 
The group starts off on a hike down to Great Egg Har­bor River 
Cool growth on downed trees 
A bro­ken down out build­ing from when this was a Girl Scouts camp. thr 2012 Mays Land­ing dere­cho came right through here and closed the camp for a long while. 
Riv­er side 
I pho­tographed this most­ly to have the emer­gency num­ber handy if needed. 
The road in and out. 

 

Rain camp­ing

A video post­ed by Mar­tin Kel­ley (@martin_kelley) on

 

And while I assumed the name was some sort of Lenape con­struc­tion, it’s appar­ent­ly an amal­gam of Atlantic City Area Girl Scout Camp.

Digging into the first selfie, from Philly!

June 10, 2014
· Martin Kelley

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This guy in Streetview is stand­ing near the spot where the world’s first #self­ie por­trait was tak­en in 1839.

Robert Cor­nelius was one of the first peo­ple to try to repro­duce Louis Daguer­re’s pho­to­graph­ic tech­nique after news of the break­through reach Philadel­phia. A chemist work­ing at his fam­i­ly’s gas light­ing com­pa­ny, Cor­nelius start­ed exper­i­ment­ing with dif­fer­ent chem­i­cal com­bi­na­tions until he found a way to reduce expo­sure times so that a per­son to sit still long enough for a por­trait. In Octo­ber 1839 he took a pic­ture him­self “in the yard back of his store and res­i­dence, (old) 176 Chest­nut Street, above Sev­enth (now num­ber 710), in Philadel­phia,” accord­ing to an oral his­to­ry pub­lished half a cen­tu­ry lat­er (PDF). Cor­nelius recounts:

It was our busi­ness to make a great vari­ety of arti­cles of plat­ed met­al. Very soon after­wards, I made in the fac­to­ry a tin box, and bought from McAl­lis­ter, 48 Chest­nut Street, a lens about two inch­es in diam­e­ter, such as was used for opera pur­pos­es. With these instru­ments I made the first like­ness of myself and anoth­er one of some of my chil­dren, in the open yard of my dwelling, sun­light bright upon us, and I am ful­ly of the impres­sion that I was the first to obtain a like­ness of the human face.

Remark­ably, in 2014, the Cor­nelius and Co. build­ing is still there on Chest­nut Street, though bare­ly rec­og­niz­able, with an extra floor on top and exten­sive facade changes. It’s a dis­count drug store. The back is the nar­row alley named Ion­ic Street, home to dump­sters and peo­ple want­i­ng to stay out of sight. The yard is to the right of these dump­sters. With #self­ie such a pop­u­lar hash­tag, Cor­nelius’s pic­ture has cir­cu­lat­ed on a lot of inter­net lists as the “world’s first self­ie.” But it’s his­tor­i­cal sig­nif­i­cance is far greater: it is the first pho­to­graph­ic por­trait of our species. I’m not typ­i­cal­ly one for hyper­bole, but we humans start­ed see­ing our­selves dif­fer­ent­ly after that portrait.

I orig­i­nal­ly assumed the build­ing on the right of the alley stood where the yard had been but a satel­lites turns up a sur­prise: the yard is still there! Look­ing at the 710 prop­er­ty from above, the build­ings fac­ing Chest­nut and Ion­ic are sep­a­rate – with a large open space in between! There are two sec­tions that look almost to be gar­den beds.

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Yo Philly, how has 710 Chest­nut Street not been snatched up and turned into a muse­um of pho­to­graph­ic his­to­ry? The first floor could focus on nine­teenth cen­tu­ry Philadel­phia inno­va­tion, with the still-existent inner court­yard turned into a tourist des­ti­na­tion? It would be like cat­nip. What self-respecting mod­ern tourist would­n’t walk the few blocks from Inde­pen­dence Hall to take their pic­ture at the very site of the world’s first self­ie? I know Philly typ­i­cal­ly does­n’t respect any his­to­ry past 1776 but come on!

Update March 2021: Katie Park in the Inquir­er report­ing an all-too-predictable sto­ry: Philly L&I approves demo­li­tion of Chest­nut Street prop­er­ties that preser­va­tion­ists had tried to pro­tect. It’s not Cor­nelius’s house at 710 but it’s just a few doors down the block at 730 – 732. The arti­cle has some great info from Justin Brooks, a lawyer who’s been try­ing to orga­nize his­toric recog­ni­tion for the 600, 700, and 800 blocks of Chest­nut. One tid­bit: in 1891 Chest­nut Street was widened by the city, requir­ing “build­ing own­ers to tear down their own facades to move far­ther back.” (You could write a tome on Philly his­to­ry that’s been lost to road widen­ing projects but at least this was “just” the 700 block facades.)

Bono’s Christianity

December 26, 2013
· Martin Kelley

U2’s singer talks about God:

Reli­gion can be the ene­my of God. It’s often what hap­pens when God, like Elvis, has left the build­ing. [laughs] A list of instruc­tions where there was once con­vic­tion; dog­ma where once peo­ple just did it; a con­gre­ga­tion led by a man where once they were led by the Holy Spir­it. Dis­ci­pline replac­ing dis­ci­ple­ship. Why are you chuckling?

More on Frank Viola’s blog

The language and testimony of the fire alarm

July 15, 2013
· Martin Kelley

blankCare­ful and delib­er­ate dis­cern­ment held in a man­ner of unhur­ried prayer is fine in most instances, but what’s a group if Quak­ers to do when a fire alarm goes off? Do we sit down in silence, stay cen­tered there some num­ber if min­utes, and then open up a peri­od of min­istries to reach toward discernment. 

Of course we don’t. Who would? Like any group if peo­ple in the mod­ern world, we assem­ble with­out ques­tion and leave the premis­es. But why? Because of shared lan­guage and testimonies. 

A ring­ing bell does not, by itself, con­sti­tute a call to action. Pow­er up your time machine and bring your battery-powered alarm sys­tem back a few thou­sand years and set it off. Peo­ple would look around in con­fu­sion (and might be afraid if the alien sound), but they wouldn’t file out of a build­ing. We do it because we’ve been social­ized in a lan­guage of group warning. 

Ever since our school­days, we have been taught this lan­guage: fire alarms, flash­ing lights, fire pull box­es. We don’t need to dis­cern the sit­u­a­tion because we already know what the alarm means: the like­li­hood of immi­nent danger. 

Our response also needs lit­tle dis­cern­ment. We might think of this as a tes­ti­mo­ny: a course of action that we’ve real­ized is so core to our under­stand­ing of our rela­tion to the world that it rarely needs to be debat­ed amongst ourselves. 

I must have par­tic­i­pat­ed in a hun­dred fire drills in my life­time, but so far none of the alarms have been fires. But they have served a very real purpose. 

When we do media in an advo­ca­cy sense, most of our time is spent devel­op­ing and rein­forc­ing shared lan­guage and obvi­ous courses-of-action. We tell sto­ries of pre­vi­ous sit­u­a­tions and debate the con­tours of the tes­ti­monies. We’re ready­ing our­selves for when we will be called to action. 

What to look for in SEO consultants

July 1, 2008
· Martin Kelley

This is part of my Beyond SEO series where I look at the myths and real­i­ties behind search engine opti­miza­tion, with prac­ti­cal tips about pub­li­ciz­ing your site and build­ing your per­son­al brand. Read all of my Beyond SEO arti­cles.

The Google blog asks for user input into what makes a good SEO and reports that they’ve just rewrit­ten their page that warns against rogue SEO artists and gives rec­om­men­da­tions about what to look out for. It starts with their definition

SEO is an acronym for “search engine opti­miza­tion” or “search engine opti­miz­er.” Decid­ing to hire an SEO is a big deci­sion. Make sure to research the poten­tial advan­tages as well as the dam­age that an irre­spon­si­ble SEO can do to your site. Many SEOs and oth­er agen­cies and con­sul­tants pro­vide use­ful ser­vices for web­site owners.

The blog asks “how would you define SEO? What ques­tions would you ask a prospec­tive SEO?” I’ve been doing a lot more opti­miza­tion for clients late­ly. What’s par­tic­u­lar­ly fun is run­ning across the work of the SEO scam artists their com­pe­ti­tion have brought in. I’ve seen many instances where the oth­er SEO firm has stepped over the bounds of fair prac­tice and been penal­ized by Google.

Google’s job and our job

I’ve always tak­en the approach that it’s Google’s job to give people
the most use­ful and rel­e­vant return for their search and our job to
make sure we have use­ful and rel­e­vant mate­r­i­al and arrange it in such a
way that Google can access it.

SEO is impor­tant but only in the
con­text of smart web design and a coher­ent and well thought out
inter­net mar­ket­ing strat­e­gy. Firms that claim to do SEO
with­out check­ing the ana­lyt­ics data and con­sult­ing with the client
about their busi­ness strat­e­gy will not help the site in the long run.

What your SEO expert should be doing

I would agree with most of Google’s rec­om­men­da­tions of what to look out against. But what to look for? A quick list would include:

  • A SEO con­sul­tant that looks at ana­lyt­ics data before mak­ing any changes. If the client does­n’t already have Google Ana­lyt­ics run­ning on the site I install it and wait a month before doing any­thing. I do that because you want:
  • Quan­tifi­able results. You should be able to see shift­ing use pat­terns if the opti­miza­tion is work­ing. The inter­net gives us pre­cise fig­ures and it’s often very easy to demon­strate the val­ue of the work you’ve done. Clients should have full access to the ana­lyt­ics and be trained enough to be able to inde­pen­dent­ly ver­i­fy the results.
  • A con­sul­tant that fre­quent­ly answers ques­tions with “Hmmm…, I don’t know.” No one knows what Google is doing. You try some­thing, then you try some­thing else. Any­one who claims to know every­thing is scam­ming you.
  • Some­one who looks at your entire busi­ness mod­el and asks hard ques­tions about your inter­net strat­e­gy. What do you hope to accom­plish with your site. Are there spe­cif­ic goals that we can measure?
  • Think about your Inbound and Out­bound strate­gies. Google will send peo­ple your way if you have use­ful mate­r­i­al so think about what com­pelling con­tent you can offer the uni­verse. And once peo­ple come to the site you have to make it com­pelling for them to stay a while, sub­scribe, etc. 
  • The SEO con­sul­tant should make you sweat: any­one who says they can sig­nif­i­cant­ly boost your site with­out you hav­ing to lift a fin­ger is fool­ing you. You will almost always have to add com­pelling con­tent and it will take you com­mit­ting staff time to the project (a good devel­op­ment team will look for ways to make this fit into your exist­ing staff rou­tines so that it’s as pain­less as possible!). 

Any oth­ers sug­ges­tions for what to look for in poten­tial SEO consultants?

For something completely different…

October 2, 2006
· Martin Kelley

In the news front, I’m no longer work­ing at FGC. Rea­sons are com­pli­cat­ed, as is often the case. In eight years I did some good work with some great peo­ple. I’ll be miss­ing the hard-working and faith­ful col­leagues and com­mit­tee mem­bers I got to serve with over the years. I’ll be work­ing on build­ing my tech career and look for­ward to new chal­lenges. Tran­si­tions are always a bit scary, so hold us in your prayers in this time.

Marketing and Publicizing Your Site

August 8, 2006
· Martin Kelley

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“Build it and they will come” is not a very good web strategy.
Instead, think “if I spent $3000 on a website but no visitors came, did
I spend $3000?” There are no guarantees that anyone will ever visit a
site. But there are ways to make sure they do.

Much of web mar­ket­ing fol­lows the rules of any oth­er mode of
pub­lic­i­ty: iden­ti­fy an audi­ence, build a brand, appeal to a lifestyle
and keep in touch with your cus­tomers and their needs. A sucess­ful web
cam­paign uti­lizes print mail­ings, man­u­fac­tured buzz, gen­uine word of
mouth and email. Finances can lim­it the options avail­able but everyone
can do something.

One of the most excit­ing aspects of the inter­net is that the most
pop­u­lar sites are usu­al­ly those that have some­thing inter­est­ing to
offer vis­i­tors. The cost of entry to the web is so low that the little
guys can com­pete with giant cor­po­ra­tions. A good strat­e­gy involves
find­ing a niche and build­ing a com­mu­ni­ty around it. Per­son­al­i­ty and idio­syn­cra­cy are actu­al­ly com­pet­i­tive advantages!

It would be cru­el of me to just drop off a com­plet­ed web­site at the
end of two months and wash my hands of the project. Many web designers
do that, but I’m more inter­est­ed in build­ing sites that are used. I can
work with you on all aspects of pub­lic­i­ty, from design to launch and
beyond to ana­lyz­ing vis­i­tor pat­terns to learn how we can serve them better.

Making sites sticky

We don’t want some­one to vis­it your site once, click on a few links
and then dis­ap­pear for­ev­er. We want to give your vis­i­tors rea­sons to
come back fre­quent­ly, a qual­i­ty we call “sticky” in web par­lance. Is
your site a use­ful ref­er­ence site? Can we get vis­i­tors to sign up for
email updates? Is there a com­mu­ni­ty of users around your site?

Making sites search engine friendly

Google. We all want Google to vis­it our sites. One of the biggest
scams out there are the com­pa­nies that will reg­is­ter your site for only
$300 or $500 or $700. The search engines get their
com­pet­i­tive advan­tage by includ­ing the whole web and there’s no reason
you need to pay any­one to get the atten­tion of the big search engines. 

The most impor­tant way to bring Google to your site is to build it
with your audi­ence in mind. What are the key­words you want peo­ple to
find you with? Your town name? Your busi­ness? Some spe­cif­ic qual­i­ty of
your work? I can build the site from the ground up to high­light those
phras­es. Here too, being a niche play­er is an advantage. 

I know lots of Google tricks. One site of mine start­ed attract­ing four times the vis­its after its pro­gram­mer and I redesigned it for Google. My sites are so well indexed that if I often get vis­i­tors search­ing for
the odd­est things. We can actu­al­ly tell when vis­i­tors come from search
engines and we can even tell what they’re search­ing for! Google
appar­ent­ly thinks I know “how to flat­ten used sod” and am the guy to
ask if you won­der “do amish women wear bras.” I can make sure your impor­tant search terms also get noticed by Google and the rest!

Where’s the grassroots contemporary nonviolence movement?

October 17, 2003
· Martin Kelley

I’ve long noticed there are few active, online peace sites or com­mu­ni­ties that have the grass­roots depth I see occur­ring else­where on the net. It’s a prob­lem for Non​vi​o​lence​.org [update: a project since laid down], as it makes it hard­er to find a diver­si­ty of stories.

I have two types of sources for Non​vi​o​lence​.org. The first is main­stream news. I search through Google News, Tech­no­rati cur­rent events, then maybe the New York Times, The Guardian, and the Wash­ing­ton Post.

There are lots of inter­est­ing arti­cles on the war in iraq, but there’s always a polit­i­cal spin some­where, espe­cial­ly in tim­ing. Most big news sto­ries have bro­ken in one month, died down, and then become huge news three months lat­er (e.g., Wilson’s CIA wife being exposed, which was first report­ed on Non​vi​o​lence​.org on July 22 but became head­lines in ear­ly Octo­ber). These news cycles are dri­ven by domes­tic par­ty pol­i­tics, and at times I feel all my links make Non​vi​o​lence​.org sound like an appa­ratchik of the Demo­c­ra­t­ic Par­ty USA.

But it’s not just the tone that makes main­stream news arti­cles a prob­lem – it’s also the gen­er­al sub­ject mat­ter. There’s a lot more to non­vi­o­lence than anti­war expos­es, yet the news rarely cov­ers any­thing about the cul­ture of peace. “If it bleeds it leads” is an old news­pa­per slo­gan and you will nev­er learn about the wider scope of non­vi­o­lence by read­ing the papers.

My sec­ond source is peace move­ment websites

And these are, by-and-large, unin­ter­est­ing. Often they’re not updat­ed fre­quent­ly. But even when they are, the pieces on them can be shal­low. You’ll see the self-serving press release (“as a peace orga­ni­za­tion we protest war actions”) and you’ll see the exclam­a­to­ry all-caps screed (“eND THe OCCUPATION NOW!!!”). These are fine as long as you’re already a mem­ber of said orga­ni­za­tion or already have decid­ed you’re against the war, but there’s lit­tle per­sua­sion or dia­logue pos­si­ble in this style of writ­ing and organizing.

There are few peo­ple in the larg­er peace move­ment who reg­u­lar­ly write pieces that are inter­est­ing to those out­side our nar­row cir­cles. David McReynolds and Geov Par­rish are two of those excep­tions. It takes an abil­i­ty to some­times ques­tion your own group’s con­sen­sus and to acknowl­edge when non­vi­o­lence ortho­doxy some­times just does­n’t have an answer.

And what of peace blog­gers? I real­ly admire Joshua Mic­ah Mar­shall, but he’s not a paci­fist. There’s the excel­lent Gut­less Paci­fist (who’s led me to some very inter­est­ing web­sites over the last year), Bill Connelly/Thoughts on the eve, Stand Down/No War Blog, and a new one for me, The Pick­et Line. But most of us are all point­ing to the same main­stream news arti­cles, with the same Iraq War focus.

If the web had start­ed in the ear­ly 1970s, there would have been lots of inter­est­ing pub­lish­ing projects and blogs grow­ing out the activist com­mu­ni­ties. Younger peo­ple today are using the inter­net to spon­sor inter­est­ing gath­er­ings and using sites like Meet­up to build con­nec­tions, but I don’t see com­mu­ni­ties built around peace the way they did in the ear­ly 1970s. There are few peo­ple build­ing a life – hope, friends, work – around pacifism.

Has “paci­fism” become ossi­fied as its own in-group dog­ma of a cer­tain gen­er­a­tion of activists? What links can we build with cur­rent move­ments? How can we deep­en and expand what we mean by non­vi­o­lence so that it relates to the world out­side our tiny organizations?