Pop­u­lar chil­dren’s entertainer/educator Slim Good­body is one busy guy: most week­days of the school year find him spread­ing the mes­sage of good health in his trade­mark body suit (“When a Body needs some­body there’s nobody like Good­body!”).

He’s been doing this work for decades now and has a vast store­house of videos, prod­ucts and fans.
Slim came to me to build a brand­ed Face­book presence. 

A typ­i­cal work­load for a Face­book brand­ing project is:

• Set up the Page;
• Coor­di­nate with the client for a good pro­file graphic;
• Adding a num­ber of pho­tos and videos;
• Help set up a post­ing strategy;
• Pro­vide phone sup­port to answer ques­tions on best practices;
• Give feed­back on cam­paign (like Face­book’s “Insights” stats)

For Slim, we decid­ed to rely on Face­book’s native apps as much as pos­si­ble. This became espe­cial­ly impor­tant when Face­book shift­ed it’s feed lay­out (yet again) to focus less on user streams and more on an algorithmically-determined best posts. The more inte­grat­ed your site is with Face­book, the bet­ter chance your pieces will have of show­ing up on Fan’s user streams.

We used Face­book Markup Lan­guage (FBML) to cre­ate cus­tom Page tabs for inte­gra­tion with his exist­ing online store and list­ing of tour dates. We would have liked to use FB’s Events appli­ca­tion but it does­n’t allow for the vol­ume of tour dates nec­es­sary to cov­er a busy enter­tain­er like Slim Goodbody!

See it live: www​.face​book​.com/​s​l​i​m​g​o​o​d​b​ody