New Friends Journal article on some of the Quaker groups leaving Twitter/X this week, following Friends World Committee’s Monday announcement.
There’s been a little pushback, on X and Reddit, along the lines that Quakers should be represented everywhere. Our article quotes Alistair McIntosh, who posted on X:
I prefer it when Quakers bring an alternative presence to conflict zones. Has God not already got sufficient angels in heaven? Can we not, as our 1947 Nobel Peace Prize citation quotes it, act “to build up in a spirit of love what has been destroyed in a spirit of hatred.”
I get it but I don’t think the metaphor holds. No one is trapped on a social network.
One problem with this line of reasoning is that it fails to take into account the time and resources that it takes to be on a social platform. Facebook, X, Threads, Bluesky, Discord, Tiktok, Telegram, WhatsApp, Reddit, Mastodon… There are so many social networks and you can’t be everywhere. As a publisher, you have to choose where you place your attention. X has shot itself in the foot time and time again since Musk came in. He has no idea how to run a social network.
The quality of discourse at X had turned to shit. Much of the audience is gone. Posts with links are downgraded in the algorithm, giving publishers little incentive to stay. For most publishers, the main purpose of social networks is to get people to their websites (hopefully to sign up for email lists). X is following the lead of Meta (Facebook, Threads, Instagram), whose networks have become increasingly useless as they’ve downgraded posts with links.
Many pubs are reporting they’re now getting more referral visitors from Bluesky than X, even with fewer followers. For me, this announcement is less about politics than it is a recognition that X isn’t Twitter and that the enshittification of the network is such that it’s no longer worth our limited resources or attention.
When Friends World Committee’s World Office came to us and said that a bunch of Quaker orgs were organizing to leave X en masse, I responded with a shrug. It hasn’t felt worth it to stay on X. This is as good a time as ever to leave. Friends Journal has been on Bluesky for over a year and the discourse is simply better.