A social media snapshot
When I first started blogging fifteen years ago, the process was simple. I’d open up a file, hand-edit the HTML code and upload it to a webserver – those were the days! Now every social web service is like a blog unto itself. The way I have them interact is occasionally dizzying even to me. Recently a friend asked on Facebook what people used Tumblr for, and I thought it might be a good time to survey my current web services. These shift and change constantly but perhaps others will find it an interesting snapshot of hooked-together media circa 2012.
The glue services you don’t see:
- Google Reader. I still try to keep up with about a hundred blogs, mostly spiritual in nature. The old tried-and-true Google Reader still organizes it all, though I often read it through the Android app NewsRob.
- Diigo. This took the place of the classic social bookmarking site Delicious when it had a near-death experience a few years ago (it’s never come back in a form that would make me reconsider it). Whenever I see something interesting I want to share, I post it here, where it gets cross-posted to my Twitter and Tumblr sites. I’ve bookmarked over 4500 sites over the last seven-plus years. It’s an essential archive that I use for remembering sites I’ve liked in the past. Diigo bookmarks that are tagged “Quaker” get sucked into an alternate route where they become editor features for QuakerQuaker.org.
- Pocket (formerly Read it Later). I’m in the enviable position that many of my personal interests overlap with my professional work. While working, I’ll often find some interesting Quaker article that I want to read later. Hence Pocket, a service that will instantly bookmark the site and make it available for later reading.
- Flipboard is a great mobile app that lets you read articles on topics you like. Combine it with Twitter lists and you have a personalized reading list. I use this every day, mostly for blogs and news sites I like to read but don’t consider so essential that I need to catch everything they publish.
- Ifttt.com. A handy service named after the logical construct “IF This, Then That,” Ifttt will take one social feed and cross-post it to another under various conditions. For example, I have Diigo posts cross-post to Twitter and Flickr posts crosspost to Facebook. Some of the Ifttt “recipies” are behind the scenes, like the one that takes every post on WordPress and adds it to my private Evernote account for archival purposes.
The Public-Facing Me:
- WordPress (Quakerranter.org). The blog you’re reading. It originally started as a Moveable Type-powered blog when that was the hip blogging platform (I’m old). A few years ago I went through a painstaking process to bring it over to WordPress in such a way that its Disqus-powered comments would be preserved.
- Twitter. I’ve long loved Twitter, though like many techies I’m worried about the direction it’s headed. They’ve recently locked most of the services that read Twitter feeds and reprocess it. If this weren’t happening, I’d use it as a default channel for just about everything. In the meantime, only about half of my tweets are direct from the service – the remainder are auto-imports from Diigo, Instagram, etc.
- Tumblr (QuackQuack.org). I like Tumblr although my site there (quackquack.org) gets very few direct visits. I mostly use it as a “links blog” of interesting things I find in my internet wanderings. Most items come in via Diigo, though if I have time I’ll supplement things with my own thoughts or pictures. Most people probably see this via the sidebar of the QuakerRanter site.
- Facebook. It may seem I post a lot on Facebook, but 95 percent of what goes up there is imported from some other service. But, because more people are on Facebook than anywhere else, it’s the place I get the most comments. I generally use it to reply to comments and see what friends are up to. I don’t like Facebook per se because of its paternalist controls on what can be seen and its recent moves to force content providers to pay for visibility for their own fan pages.
- Flickr. Once the darling of photo sites, Flickr’s been the heartbreak of the hipster set more times than I can remember. It has a terrible mobile app and always lags behind every other service but I have over 4000 pictures going back to 2005. This is my photo archive (much more so than the failing disk drives on a succession of laptops).
Honorable Mentions
- I use Foursquare all the time but I don’t think many people notice it.
- Right now, most of my photos start off with the mobile app Instagram, handy despite the now-tired conceit of its square format (cute when it was the artsy underdog, cloying now that it’s the billion-dollar mainstream service).
- Like most of the planet I use Youtube for videos. I like Vimeo but Youtube is particularly convenient when shooting from a Google-based phone and it’s where the viewers are.
- I gave up my old custom site at MartinKelley.com for a Flavors.me account. Its flexibility lets me easily link to the services I use.
When I write all this out it seems so complicated. But the aim is convenience: a simple few keystrokes that feed into services disseminate information across a series of web presences.
Beth Kantor’s nonprofit blog has an good article asking about the possibilities for real-time web interaction and asks whether it’s possible for the web to let someone be in two places at the same time:
For
me, the eye-opening moment of real-time collaboration came last winter when I was planning a conference with two friends. The three of us knew each other pretty well and we had all
met each other one-on-one but we had never been in the same room together (this wouldn’t happen until the first evening of the conference we were co-leading!). A month to go we scheduled a conference call to hash out details.
I got on Skype from my New Jersey home and called Robin on her Bay Area landline and Wess on his cellphone in Los Angeles. The mixed telephony was fun enough, but the
amazing part came when we brought our computers into the conversation. Within minutes we had opened up a shared Google Doc file and started
cutting and pasting agenda items. Someone made a
reference to a video, found it on Youtube and sent it to the other two
by Twitter. Wess had a secondary wiki going, we were bookmarking resources on Delicious and sending links by instant messenger.
This is qualitatively different from the two-places-at-once scenario
that Beth Kantor was imagining because we were using real-time web tools to be more present with one
another. Our attention was more focused on the work at hand.
I’m more skeptical about nonprofits engaging in the live tweeting phenomenon – fast-pace, real-time updates on Twitter and other “micro-blogging” services. These tend to be so
much useless noise. How useful can we be if our attention is so divided?
Last week a nonprofit I follow used Twitter to cover a press
conference. I’m sorry to say that the flood of tweets amounted to a lot of useless trivia. So what that the
politician you invited actually showed up in the room? That he actually
walked to the podium? That he actually started talking? That he ticked
through your talking points? These are all things we knew would happen
when the press conference was announced. There was no NEWs in this and no take-away that could get me more involved.
What would have been useful
were links to background issues, a five-things-you-do list, and a five
minute wrap-up video released within an hour of the event’s end. They
could have been coordinated in such a way to ramp up the real time buzz: if they had posted an Twitter update every half
hour or so w/one selected highlight and a link to a live Ustream.tv link I
probably would have checked it out. The difference is that I would have
chosen to have my workday interrupted by all of this extra activity. In the online
economy, attention is the currency and any unusual activity is
a kind of mugging.
When I talk to clients, I invariably tell that “social media” is inherently social, which is to say that it’s about people communicating. The excitement we bring to our everyday communication and the judgment we show in shaping the message is much more important than the Web 2.0 tool de jour.