From Emi­ly Provance:

An under-45 com­mu­ni­ca­tions strat­e­gy, in con­trast, would most­ly involve social media (Face­book, Insta­gram, Twit­ter, pos­si­bly Tum­blr or Pin­ter­est). Arti­cles would be short and would con­tain most­ly con­tent direct­ly rel­e­vant to the read­er — or, if the con­tent were not direct­ly rel­e­vant, it would be single-story nar­ra­tives with an empha­sis on per­son­al impact. Announce­ments would come out through mes­sen­ger apps or text mes­sages, with a strong ele­ment of user con­trol about which announce­ments to receive and which not. Pho­tos and videos would be used frequently.

I’m always a bit wary of gen­er­a­tional deter­min­ism. I think gen­er­a­tional ideas are more like under­ly­ing trends that get more or less trac­tion over time. And Quak­er dig­i­tal out­reach in par­tic­u­lar has been a thing for a quar­ter cen­tu­ry now. But the under­ly­ing mes­sage — that some peo­ple need to be reached dig­i­tal­ly while oth­ers are still best served by print — is a sound one and I’m glad Emi­ly’s bring­ing it up.

But it’s still kind of sad that we still need to make this kind of argu­ment. I remem­ber hav­ing these dis­cus­sions around an FGC out­reach com­mit­tee table fif­teen years ago: sure­ly we’re all on board about the need for dig­i­tal out­reach in 2018?

The 45-Yard Line