I’ve always found U.S. Army recruit­ing adver­tis­ing fas­ci­nat­ing. It’s not just that the ads are well-produced. They catch onto basic human yearn­ings in a way that’s the teen equiv­a­lent of self-help books. “Be all that you can be” is won­der­ful – who would­n’t want that. And the cur­rent ads mak­ing the Army look like a extreme sport also hits the nexus of cool and inspir­ing. The cur­rent US Army slo­gan is “An Army of One,” which might almost make poten­tial recruits for­get that a basic cor­ner­stone of mil­i­tary train­ing is wip­ing away indi­vid­u­al­i­ty to mold recruits into inter­changable units. The link above is to “Army of None,” a smart par­o­dy of the offi­cial recruit­ing site.