Elis­a­beth is a painter and artist who spe­cial­izes in orig­i­nal acrylic paint­ings and giclee prints of nature and South Jer­sey beach scenes. Her exist­ing site was attrac­tive, but it did­n’t have online order­ing and she was­n’t able to update it herself.

We put togeth­er a fea­tures list and then went through a round of con­cept screen­shots which I built in Adobe Fire­works and Pho­to­shop (you can see our work here!). Design in hand, I built a cus­tomized Mov­able Type site. A spe­cial­ized tem­plate allows her to enter infor­ma­tion about the each piece: medi­um, theme, price and the URL to it’s image (most of which are host­ed on Flickr). Mov­able Type pulls these togeth­er into var­i­ous cat­e­go­ry and indi­vid­ual art pages, with automatically-generated Pay­pal “Buy” but­tons for avail­able pieces. We stressed search-engine vis­i­bil­i­ty so there are many cat­e­gories and they all cross-link with each painting.

Vis­it: Elis­a­beth Olver