Godin tends to be too enam­ored by big ideas for my tastes, but there’s a few ideas in here worth chew­ing over, specif­i­cal­ly how the forced-scarcity of tra­di­tion­al book pub­lish­ing is giv­ing way to near­ly infi­nite elec­tron­ic bookshelves.

The struc­tures of books cer­tain­ly are bound­ed by the forms of their mar­ket­ing. One lim­i­ta­tion Godin does­n’t men­tion is the 64 page min­i­mum – this is what you need to be able to put a spine on the book, am essen­tial fea­ture if it’s to show up book­store shelves. One of my trick­i­est type­set­ting assign­ments back in my non­prof­it pub­lish­ing career was to stretch a 40 page essay to 64 so it could be a book. I used all the tricks of a des­per­ate first year stu­dent with class twen­ty min­utes off (the book went on to become one of our best­sellers, if I could have stretched it 96 pages we might have remained solvent).

This book just exag­ger­at­ed a com­mon phe­nom­e­non. Many of our authors had a few great insights that could be ade­quate­ly shared in the first few chap­ters. The rest of the books would­n’t just be my calorie-free mar­gins. There were enougn words to fill up a book but after 70 or 90 pages the read­er would have read the most orig­i­nal con­tent and could safe­ly put the book down in the “to be fin­ished lat­er” pile.

Free of book lim­i­ta­tions – and book sell­ing lim­i­ta­tions – most of these works would habe been far dif­fer­ent. some of the more basic ques­tions will remain with us: how do we get our works into the hands of read­ers, and how we pay the rent while doing it?

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The end of paper changes every­thing — The Domi­no Project
Not just a few things, but every­thing about the book and the book busi­ness is trans­formed by the end of paper. Those that would pre­fer to deny this obvi­ous truth are going to find the busi­ness they lo…