I joined Mastodon a few years ago but have only been using it for the last week. Whatever one thinks about our noisiest billionaire’s evolving alt-right leanings and ganja-fueled impetuousness, the leveraged takeover of Twitter added a billion dollars per year in interest payments to its expenses. I’m skeptical that any new feature or income source could overcome this new-owner tax.
But using Mastodon has reminded me of some of the early dreams about Twitter evolving into a kind of internet utility, accessible and remixed by various other user-facing apps. It started this way: the official Twitter app started as an independent app called Tweetie and early on, any app could access the Twitter feed.
As a utility model, you could post and auto-post all sorts of raw information to the Twitter feed. For example, location check-ins on Foursquare or song listens on Last.fm. This would be too much information for someone to scroll through, of course (in all this there would also be apps that would filter out all this firehose information and just display conversations). But custom apps had all sorts of potentials.
For example, you could have an app that follows the check-in Tweets. As an open system, it would pull in from not just Foursquare but any geography-based service that dumped its info into the Twitter firehose. Say you’re visiting an unfamiliar city, you could open the specialized app, click a tab for “restaurants” and get a list of nearby eateries that people on your social graph like.
Or music: another app could find songs that your friends are listening to. They might have all sorts of tastes but you could catalog genres and tell your app to create a specific mix — say 20% oldies, 50% indie rock, 20% jazz, and 10% contemporary hits. Multiple apps could be accessing and mixing this data and because of the openness of systems — any logging system, an open Twitter, any music mixer — there would be no built-in monopoly walled gardens.
This is not how Twitter evolved. The company wanted to make money out of its unlikely 140-character status updates. It bought one of the popular Twitter clients, added ads to then, then kneecapped the api’s for rival apps so that they didn’t work as well no matter how clever their designers were.
Mastodon is meant to be decentralized and distributed. There are innumerable servers. There’s no obvious way to monopolize things because angry users could just all migrate to another server. If Mastodon takes off, I’m sure there will be swarms of wannabe young Musks trying to figure out how to close it off and siphon off advertising dollars. But it will be hard. If the service could get critical mass it’s possible it could provide a wide ecosystem of interesting services.
And oh yes, I’m at https://mastodon.social/@martinkelley