Superstar? Aw shucks!

July 1, 2008

And a shout-out back to Hit­Tail folks who linked to my arti­cle on Adword shenani­gans by nam­ing me a super­star! Every­one Loves Hit­Tail: Hit­Tail Helps Super­star Blog­ger Mar­tin Kel­ley Save Mon­ey. Is it get­ting hot in here?

I will say that these guys are real­ly good track­ers. I some­times think if I said “hit­tail” in my sleep I’d awake to an email thank­ing me for the men­tion. I’m always sur­prised at how many com­pa­nies don’t fol­low their own pub­lic com­men­tary on them across the inter­net, but Hit­tail cer­tain­ly does.

What to look for in SEO consultants

July 1, 2008

This is part of my Beyond SEO series where I look at the myths and real­i­ties behind search engine opti­miza­tion, with prac­ti­cal tips about pub­li­ciz­ing your site and build­ing your per­son­al brand. Read all of my Beyond SEO arti­cles.

The Google blog asks for user input into what makes a good SEO and reports that they’ve just rewrit­ten their page that warns against rogue SEO artists and gives rec­om­men­da­tions about what to look out for. It starts with their definition

SEO is an acronym for “search engine opti­miza­tion” or “search engine opti­miz­er.” Decid­ing to hire an SEO is a big deci­sion. Make sure to research the poten­tial advan­tages as well as the dam­age that an irre­spon­si­ble SEO can do to your site. Many SEOs and oth­er agen­cies and con­sul­tants pro­vide use­ful ser­vices for web­site owners.

The blog asks “how would you define SEO? What ques­tions would you ask a prospec­tive SEO?” I’ve been doing a lot more opti­miza­tion for clients late­ly. What’s par­tic­u­lar­ly fun is run­ning across the work of the SEO scam artists their com­pe­ti­tion have brought in. I’ve seen many instances where the oth­er SEO firm has stepped over the bounds of fair prac­tice and been penal­ized by Google.

Google’s job and our job

I’ve always tak­en the approach that it’s Google’s job to give people
the most use­ful and rel­e­vant return for their search and our job to
make sure we have use­ful and rel­e­vant mate­r­i­al and arrange it in such a
way that Google can access it.

SEO is impor­tant but only in the
con­text of smart web design and a coher­ent and well thought out
inter­net mar­ket­ing strat­e­gy. Firms that claim to do SEO
with­out check­ing the ana­lyt­ics data and con­sult­ing with the client
about their busi­ness strat­e­gy will not help the site in the long run.

What your SEO expert should be doing

I would agree with most of Google’s rec­om­men­da­tions of what to look out against. But what to look for? A quick list would include:

  • A SEO con­sul­tant that looks at ana­lyt­ics data before mak­ing any changes. If the client does­n’t already have Google Ana­lyt­ics run­ning on the site I install it and wait a month before doing any­thing. I do that because you want:
  • Quan­tifi­able results. You should be able to see shift­ing use pat­terns if the opti­miza­tion is work­ing. The inter­net gives us pre­cise fig­ures and it’s often very easy to demon­strate the val­ue of the work you’ve done. Clients should have full access to the ana­lyt­ics and be trained enough to be able to inde­pen­dent­ly ver­i­fy the results.
  • A con­sul­tant that fre­quent­ly answers ques­tions with “Hmmm…, I don’t know.” No one knows what Google is doing. You try some­thing, then you try some­thing else. Any­one who claims to know every­thing is scam­ming you.
  • Some­one who looks at your entire busi­ness mod­el and asks hard ques­tions about your inter­net strat­e­gy. What do you hope to accom­plish with your site. Are there spe­cif­ic goals that we can measure?
  • Think about your Inbound and Out­bound strate­gies. Google will send peo­ple your way if you have use­ful mate­r­i­al so think about what com­pelling con­tent you can offer the uni­verse. And once peo­ple come to the site you have to make it com­pelling for them to stay a while, sub­scribe, etc. 
  • The SEO con­sul­tant should make you sweat: any­one who says they can sig­nif­i­cant­ly boost your site with­out you hav­ing to lift a fin­ger is fool­ing you. You will almost always have to add com­pelling con­tent and it will take you com­mit­ting staff time to the project (a good devel­op­ment team will look for ways to make this fit into your exist­ing staff rou­tines so that it’s as pain­less as possible!). 

Any oth­ers sug­ges­tions for what to look for in poten­tial SEO consultants?

Pew survey on dogma and spirituality

July 1, 2008

Sur­vey: More have dropped dog­ma for spir­i­tu­al­i­ty in U.S. — USATO​DAY​.com

“Every reli­gious group has a major chal­lenge on its hands from all direc­tions,” says [Pew Forum direc­tor Luis] Lugo. When he fac­tors in Pew’s Feb­ru­ary find­ings that 44% of adults say they’ve switched to anoth­er reli­gion or none at all, Lugo says, “You have to won­der: How do you guar­an­tee the integri­ty of a reli­gious tra­di­tion when so many peo­ple are com­ing or going or fol­low­ing ideas that don’t match up?”

Lugo’s ques­tions is par­tic­u­lar­ly rel­e­vant for Friends, as many of us are con­verts. But the gen­er­al turn toward a more expe­ri­en­tial reli­gios­i­ty points to pos­si­bil­i­ties for fur­ther out­reach. Don’t have the time to check the sur­vey itself but USATo­day looks to have some good graphs about it.

Tempations, shared paths and religious accountability

June 29, 2008

Some­times it seems as if mod­erns are look­ing back at his­to­ry through the wrong end of the tele­scope: every­thing seems soooo far away. The effect is mag­ni­fied when we’re talk­ing about spir­i­tu­al­i­ty. The ancients come off as car­toon­ish fig­ures with a com­pli­cat­ed set of worked out philoso­phies and pro­hi­bi­tions that we have to adopt or reject whole­sale. The ide­al is to be a liv­ing branch on a long-rooted tree. But how do we intel­li­gent­ly con­verse with the past and nego­ti­ate changes?

Let’s talk Friends and music. The car­toon Quak­er in our his­tor­i­cal imag­i­na­tion glares down at us with heavy dis­ap­proval when it comes to music. They’re squares who just did­n’t get it.

Get­ting past the cartoons

Thomas Clark­son, our Angli­can guide to Quak­er thought cir­ca 1700, brings more nuance to the scru­ples. “The Quak­ers do not deny that instru­men­tal music is capa­ble of excit­ing delight. They are not insen­si­ble either of its pow­er or of its charms. They throw no impu­ta­tion on its inno­cence, when viewed abstract­ly by itself.” (p. 64)

“Abstract­ly by itself”: when eval­u­at­ing a social prac­tice, Friends look at its effects in the real world. Does it lead to snares and tem­pa­tions? Quak­ers are engaged in a grand exper­i­ment in “chris­t­ian” liv­ing, keep­ing to lifestyles that give us the best chance at moral liv­ing. The warn­ings against cer­tain activ­i­ties are based on obser­va­tion borne of expe­ri­ence. The Quak­er guide­lines are wikis, notes com­piled togeth­er into a col­lec­tive mem­o­ry of which activ­i­ties pro­mote – and which ones threat­en – the lead­ing of a moral life.

Clark­son goes on to detail Quak­er’s con­cerns about music. They’re all actu­al­ly quite valid. Here’s a sampling:

  • Peo­ple some­times learn music just so they can show off and make oth­ers look talentless. 
  • Reli­gious music can become a end to itself as peo­ple become focused on com­po­si­tion and play­ing (we’ve real­ly decon­tex­tu­al­ized: much of the music played at orches­tra halls is Mass­es; much of the music played at folk fes­ti­val is church spirituals). 
  • Music can be a big time waster, both in its learn­ing and its listening.
  • Music can take us out into the world and lead to a self-gratification and fashion.

I won’t say any of these are absolute rea­son to ban music, but as a list of neg­a­tive temp­ta­tions they still apply. The Catholic church my wife belongs to very con­scious­ly has music as a cen­ter­piece. It’s very beau­ti­ful, but I always appre­ci­ate the pas­tor’s reminder that the music is in ser­vice to the Mass and that no one had bet­ter clap at some per­for­mance! Like with Friends, we’re see­ing a delib­er­ate bal­anc­ing of ben­e­fits vs temp­ta­tions and a warn­ing against the snares that the choice has left open.

Con­text con­text context

In sec­tion iv, Clark­son adds time to the equa­tion. Remem­ber, the Quak­er move­ment is already 150 years old. Times have changed:

Music at [the time of ear­ly Quak­ers] was prin­ci­pal­ly in the hands of those, who made a liveli­hood of the art. Those who fol­lowed it as an accom­plish­ment, or a recre­ation, were few and those fol­lowed it with mod­er­a­tion. But since those days, its progress has been immense… Many of the mid­dle class­es, in imi­ta­tion of the high­er, have received it… It is learned now, not as a source of occa­sion­al recre­ation, but as a com­pli­cat­ed sci­ence, where per­fec­tion is insist­ed upon to make it worth of pur­suit. p.76.

Again we see Clark­son’s Quak­ers mak­ing dis­tinc­tions between types and moti­va­tions of musi­cian­ship. The labor­er who plays a gui­tar after a hard day on the field is less wor­ri­some than the obsessed ado­les­cent who spends their teen years locked in the den prac­tic­ing Stair­way to Heav­en. And when music is played at large fes­ti­vals that lead youth “into com­pa­ny” and fash­ions, it threat­ens the reli­gious soci­ety: “it has been found, that in pro­por­tion as young Quak­ers mix with the world, they gen­er­al­ly imbibe its spir­it, and weak­en them­selves as mem­bers of their own body.”

Music has changed even more rad­i­cal­ly in the suceed­ing two cen­turies. Most of the music in our lives is pre-recorded; it’s ubiq­ui­tious and often invol­un­tary (you can’t go shop­ping with­out it). Add in the drone of TV and many of us spend an insane amount of time in its semi-narcotic haze of iso­lat­ed lis­ten­er­ship. Then, what about DIY music and sin­ga­longs. Is there a dis­tinc­tion to be made between testoterone power-chord rock and twee singer-songwriter strums? Between are­nas and cof­fee­house shows? And move past music into the oth­er media of our lives. What about movies, DVS, com­put­ers, glossy mag­a­zines, talk shows. Should Friends waste their time obsess­ing over Amer­i­can Idol? Well what about Prairie Home Companion? 

Does a social prac­tice lead us out into the world in a way that makes it hard for us to keep a moral cen­ter? What if we turned off the medi­at­ed con­sumer uni­verse and engaged in more spir­i­tu­al­ly reward­ing activ­i­ties – con­tem­pla­tive read­ing, ser­vice work, vis­it­ing with oth­ers? But what if music, com­put­ers, radio, is part of the way we’re engag­ing with the world?

How to decide?

Final­ly, in Clark­son’s days Friends had an elab­o­rate series of courts that would decide about social prac­tices both in the abstract (whether they should be pub­lished as warn­ings) and the par­tic­u­lar (whether a par­tic­u­lar per­son had strayed too far and fall­en in moral dan­ger). Clark­son was writ­ing for a non-Quaker audi­ence and often trans­lat­ed Quak­erese: “courts” was his name for month­ly, quar­ter­ly and year­ly meet­ing struc­tures. I sus­pect that those ses­sions more close­ly resem­bled courts than they do the mod­ern insti­tu­tions that share their name. The court sys­tem led to its own abus­es and start­ed to break down short­ly after Clark­son’s book was pub­lished and does­n’t exist anymore.

We find out­selves today pret­ty much with­out any struc­ture for shar­ing our expe­ri­ences (“Faith and Prac­tice” sort of does this but most copies just gath­er dust on shelves). Month­ly meet­ings don’t feel that over­sight of their mem­bers is their respon­si­bil­i­ty; many of us have seen them look the oth­er way even at fla­grant­ly egre­gious behav­ior and many Friends would be out­raged at the con­cept that their meet­ing might tell them what to do – I can hear the howls of protest now! 

And yet, and yet: I hear many peo­ple long­ing for this kind of col­lec­tive inquiry and instruc­tion. A lot of the emer­gent church talk is about build­ing account­able com­mu­ni­ties. So we have two broad set of ques­tions: what sort of prac­tices hurt and hin­der our spir­i­tu­al lives in these mod­ern times; and how do we share and per­haps cod­i­fy guide­lines for twenty-first cen­tu­ry right­eous living?

Bike ride to Pleasant Mills

June 28, 2008


Bike ride to Pleas­ant Mills — a set on Flickr, orig­i­nal­ly uploaded by martin_kelley.

Fran­cis and I had a nice 22 mi. bike ride on Sat­ur­day. Lots of back
roads through blue­ber­ry fields, and a good off-road jaunt past
car­niv­o­rous plants, orchid-filled bogs and mos­qui­toes galore. Full set of Flickr pic­tures here. (Julie & Theo were busy hang­ing out with the bish­op instead),

Watch those Google Adwords campaigns

June 23, 2008

I was recent­ly work­ing with a client who has a large Google Adwords cam­paign, with an annu­al ad bud­get in the low six fig­ures. He’s been very care­ful about the key­words he’s cho­sen and we’ve both poured over the Google Ana­lyt­ics fig­ures to see how the cam­paign progressed.

It took a third par­ty key­word track­ing sys­tem to dis­cov­er that many of the ads were being served up to wrong key­words in the Google search­es. I want to keep the clien­t’s iden­ti­ty pri­vate, so let me use an anal­o­gy: say you’re a boomerang mak­er and you’ve bought a cam­paign intend­ing ads to show up for those who search “boomerang” in Google. What we dis­cov­ered is that Google was serv­ing up a large per­cent­age of these ads for searchers of “fris­bees” — close, but not close enough for searchers to care. Few peo­ple clicked on the mis­placed ad. We’re talk­ing seri­ous mon­ey wast­ed on ads served up to the wrong tar­get audience.

How did a care­ful­ly con­struct­ed ad cam­paign get on so many poorly-targeted search­es? Google allows fuzzy match­ing under their broad match guide­lines:

For exam­ple, if you’re cur­rent­ly run­ning ads on the broad-matched key­word web host­ing, your ads may show for the search queries web host­ing com­pa­ny or web­host. The key­word vari­a­tions that are allowed to trig­ger your ads will change over time, as the AdWords sys­tem con­tin­u­al­ly mon­i­tors your key­word qual­i­ty and per­for­mance fac­tors. Your ads will only con­tin­ue show­ing on the highest-performing and most rel­e­vant key­word vari­a­tions.

You can dis­able these broad search­es using neg­a­tive key­words (i.e., “-fris­bee”) and with spe­cif­ic key­words (“boomerang”).

But Google does not make it easy to see just where your ads are going. You have to set up a spe­cial Search query per­for­mance report. It’s real­ly essen­tial that any­one doing a large Google Ad cam­paign set up one of these search­es and have it auto­mat­i­cal­ly emailed to them every month. Google clear­ly was­n’t track­ing the “per­for­mance” of its broad search on this clien­t’s ad. I’m par­tic­u­lar­ly dis­turbed that we did­n’t see these mis­di­rect­ed key­words list­ed in the Google Ana­lyt­ics track­ing reports. It is dan­ger­ous to use the same com­pa­ny to both sell you a ser­vice and to report how well it’s been doing.

Cred­it where it’s due: it was the excel­lent long-tail blog con­tent ser­vice Hit­tail that gave us the infor­ma­tion that Google was mis­di­rect­ing its ads. See my pre­vi­ous Hit­tail cov­er­age.

New School/Old School in Web Design

June 20, 2008

Web 2.0 tools have changed the bound­ary lines between techies and pro­gram staff in many non­prof­its over the past few years. At least, they should have, though I know of var­i­ous orga­ni­za­tions that haven’t made the con­cep­tu­al leap to the new roles.

OLD SCHOOL: Webmaster

Let me explain by talk­ing about my own chang­ing work role. Even a few years ago, I was a paid staff web­mas­ter. You could divide my work into two large cat­e­gories. The first was techie: I man­aged serv­er accounts, set up required data­bas­es, designed sites. I got into the HTML code, the PHP, the Javascript, CSS, etc.

The oth­er was con­tent: when program-oriented staff had new mate­r­i­al they want­ed on the web­site they would email it to me or walk it over. I would put in my work queue, where it might sit for weeks if it was­n’t an orga­ni­za­tion­al pri­or­i­ty. When it came time to add the mate­r­i­al I would boot up Dreamweaver, a rel­a­tive­ly expen­sive pro­gram that was only acces­si­ble from my lap­top and I would put the mate­r­i­al onto the web­site. Need­less to say, with a process like this some parts of the web­site nev­er got very much attention.

At some point I start sneak­ing in a con­tent man­age­ment sys­tem for frequently-changed pages. This seemed very hack­ish and not good at first but over time I real­ized it great­ly speed­ed up my turn-around time for basic text con­tent. But the orga­ni­za­tions I worked for still relied on the old mod­el, where staff give the web­mas­ter con­tent to put up.

NEW SCHOOL: Web Developer

Nowa­days I’m a web devel­op­er, a free­lancer with an ever chang­ing list of clients. I typ­i­cal­ly spend about a month putting togeth­er a site based on a con­tent man­age­ment (like this) or auto­mat­ic feed sys­tem (like I did for Philadel­phi­a’s William Penn Char­ter School). I do a cer­tain amount of train­ing and while I might add a lit­tle con­tent for test­ing pur­pos­es, I step back at the end of the process to let the client put the mate­r­i­al up them­selves. I’m avail­able for ques­tions but I’m sur­prised about how rarely I’m called.

Here’s two exam­ples. Steady­foot­steps is a blog by an Amer­i­can phys­i­cal ther­a­pist in Viet­nam. When we start­ed, she did­n’t even have a dig­i­tal cam­era! I gave her advice on cam­eras, start­ed her on a Flickr account, set up a fair­ly gener­ic Mov­able Type blog with some cus­tom design ele­ments and answered all the ques­tions she had along the way. She went to town. She’s put tons of pic­tures and embed­ded Youtube videos right in posts. Here’s a non-techie who has con­tributed a lot to the web’s content!

Penn Char­ter is a school that was already on Flickr and Youtube but want­ed to dis­play the con­tent on their web­site in an attrac­tive way. I pulled togeth­er all the mag­ic of feeds and javascripts to have a media page that show­cas­es the newest material. 

They’re very dif­fer­ent sites, but in nei­ther instance does the client con­tact me to add con­tent. They rely on easy-to-use Web 2.0 ser­vices: no spe­cial­ized HTML knowl­edge required.

NEW TOOLS, OLD MODEL

I got an email not so long ago from an old boss who man­ages a month­ly mag­a­zine. Her site has been rad­i­cal­ly rebuilt over the years. Dreamweaver is out and con­tent man­age­ment is in. They use Dru­pal, which my friend Thomas T. of the Philadel­phia Cul­tur­al Alliance tells me won the recent pop­u­lar­i­ty con­test among non­prof­it techies. This is great, a def­i­nite step for­ward, but what con­fused me is that my old boss was ask­ing me whether I would be inter­est­ed in return­ing to my old job (the suc­ces­sor who over­saw the Dru­pal upgrade is leaving).

They still have a web­mas­ter? They still want to fun­nel web­site mate­r­i­al through a sin­gle per­son? Every staff­per­son there is adept at com­put­ers. If a phys­i­cal ther­a­pist can fig­ure out Flickr and Mov­able Type and Youtube, why can’t pro­fes­sion­al print design­ers and editors?

My hourly rate ranges from two to five times what she’d be like­ly to pay, so I turned her down. But I did ask why she want­ed a web­mas­ter. Now that they’re on Dru­pal it seems to me that they’d be bet­ter off switch­ing from the web­mas­ter to the web devel­op­er staffing mod­el: hire me as a free­lance con­sul­tant to do trou­bleshoot­ing, staff train­ing and the occas­sion­al spe­cial project but have the reg­u­lar full­time staff do the bulk of the con­tent man­age­ment. I’d think you’d end up with a site that’s more live­ly and updat­ed and that the cost would about the same, despite my high­er hourly rates.

I’ve heard enough sto­ries of places where sec­re­taries have come out of the shad­ows to embrace con­tent man­age­ment and have helped trans­form web­sites. I’m the son of a for­mer sec­re­tary so I know that they’re often the smartest employ­ees at any firm (if you walk into an office look­ing for the expert on advanced Excel fea­tures you’ll sure­ly find them sit­ting right there behind the recep­tion­ist desk).

FINALLY: WHAT’S UP WITH DRUPAL?

I’m try­ing to join the band­wag­on and use Dru­pal for a upcom­ing site that will have about a dozen edi­tors. But there’s no built-in WYSIWYG edi­tor, no lit­tle for­mat­ting icons. Sure, I myself could eas­i­ly hand-code the HTML and make it look nice. But I don’t want to do that. And it’s unre­al­is­tic to think I’m going to teach a dozen over­worked sec­re­taries how to write in HTML. The inter­face needs to work more or less like Microsoft Word (as it does in Mov­able Type, Cushy­CMS, Google Docs, etc.)

Most Dru­pal sites I see seems from the out­side like they’re still old school: staff web­mas­ter through whom most con­tent fun­nels. Is this right? Because if so, this is real­ly just an insti­tu­tion­al­iza­tion of the con­tent hack I did six years ago. Can any­one point me to live­ly, active Dru­pal sites whose con­tent is being direct­ly added by non-techie office staff? If so, how is it set up?

Going lowercase christian with Thomas Clarkson

June 9, 2008

Vist­ing 1806’s “A por­trai­ture of Quak­erism: Tak­en from a view of the edu­ca­tion and dis­ci­pline, social man­ners, civ­il and polit­i­cal econ­o­my, reli­gious prin­ci­ples and char­ac­ter, of the Soci­ety of Friends”

Thomas Clark­son was­n’t a Friend. He did­n’t write for a Quak­er audi­ence. He had no direct expe­ri­ence of (and lit­tle appar­ent inter­est in) any peri­od that we’ve retroac­tive­ly claimed as a “gold­en age of Quak­erism.” Yet all this is why he’s so interesting.

The basic facts of his life are summed up in his Wikipedia entry (http://​en​.wikipedia​.org/​w​i​k​i​/​T​h​o​m​a​s​_​C​l​a​r​k​son), which begins: “Thomas Clark­son (28 March 1760 – 26 Sep­tem­ber 1846), abo­li­tion­ist, was born at Wis­bech, Cam­bridgeshire, Eng­land, and became a lead­ing cam­paign­er against the slave trade in the British Empire.” The only oth­er nec­es­sary piece of infor­ma­tion to our sto­ry is that he was a Anglican.

British Friends at the end of of the Eigh­teenth Cen­tu­ry were still some­what aloof, mys­te­ri­ous and con­sid­ered odd by their fel­low coun­try­men and women. Clark­son admits that one rea­son for his writ­ing “A Por­trai­ture of Quak­erism” was the enter­tain­ment val­ue it would pro­vide his fel­low Angli­cans. Friends were start­ing to work with non-Quakers like Clark­son on issues of con­science and while this ecu­meni­cal activism was his entre – “I came to a knowl­edge of their liv­ing man­ners, which no oth­er per­son, who was not a Quak­er, could have eas­i­ly obtained” (Vol 1, p. i)– it was also a symp­tom of a great sea change about to hit Friends. The Nine­teenth Cen­tu­ry ush­ered in a new type of Quak­er, or more pre­cise­ly whole new types of Quak­ers. By the time Clark­son died Amer­i­can Friends were going through their sec­ond round of schism and Joseph John Gur­ney was arguably the best-known Quak­er across two con­ti­nents: Oxford edu­cat­ed, at ease in gen­teel Eng­lish soci­ety, active in cross-denominational work, and flu­ent and well stud­ied in Bib­li­cal stud­ies. Clark­son wrote about a Soci­ety of Friends that was dis­ap­pear­ing even as the ink was dry­ing at the printers.

Most of the old accounts of Friends we still read were writ­ten by Friends them­selves. I like old Quak­er jour­nals as much as the next geek, but it’s always use­ful to get an out­sider’s per­spec­tive (here’s a more modern-day exam­ple). Also: I don’t think Clark­son was real­ly just writ­ing an account sim­ply for enter­tain­men­t’s sake. I think he saw in Friends a mod­el of chris­t­ian behav­ior that he thought his fel­low Angli­cans would be well advised to study. 

His account is refresh­ing­ly free of what we might call Quak­er bag­gage. He does­n’t use Fox or Bar­clay quotes as a blud­geon against dis­agree­ment and he does­n’t drone on about his­to­ry and per­son­al­i­ties and schisms. Read­ing between the lines I think he rec­og­nizes the grow­ing rifts among Friends but gloss­es over them (fair enough: these are not his bat­tles). Refresh­ing­ly, he does­n’t hold up Quak­er lan­guage as some sort of quaint and untrans­lat­able tongue, and when he describes our process­es he often uses very sur­pris­ing words that point to some fun­da­men­tal dif­fer­ences between Quak­er prac­tice then and now that are obscured by com­mon words.

Thomas Clark­son is inter­est­ed in what it’s like to be a good chris­t­ian. In the book it’s type­set with low­er­case “c” and while I don’t have any rea­son to think it’s inten­tion­al, I find that type­set­ting illu­mi­nat­ing nonethe­less. This mean­ing of “chris­t­ian” is not about sub­scrib­ing to par­tic­u­lar creeds and is not the same con­cept as uppercase‑C “Chris­t­ian.” My Luther­an grand­moth­er actu­al­ly used to use the lowercase‑c mean­ing when she described some behav­ior as “not the chris­t­ian way to act.” She used it to describe an eth­i­cal and moral stan­dard. Friends share that under­stand­ing when we talk about Gospel Order: that there is a right way to live and act that we will find if we fol­low the Spir­it’s lead. It may be a lit­tle quaint to use chris­t­ian to describe this kind of gener­ic good­ness but I think it shifts some of the debates going on right now to think of it this way for awhile.

Clark­son’s “Por­trai­ture” looks at pecu­liar Quak­er prac­tices and reverse-engineers them to show how they help Quak­er stay in that chris­t­ian zone. His book is most often ref­er­enced today because of its descrip­tions of Quak­er plain dress but he’s less inter­est­ed in the style than he is with the prac­tice’s effect on the soci­ety of Friends. He gets pos­i­tive­ly soci­o­log­i­cal at times. And because he’s speak­ing about a denom­i­na­tion that’s 150 years old, he was able to describe how the tes­ti­monies had shift­ed over time to address chang­ing world­ly conditions. 

And that’s the key. So many of us are try­ing to under­stand what it would be like to be “authen­ti­cal­ly” Quak­er in a world that’s very dif­fer­ent from the one the first band of Friends knew. In the com­ment to the last post, Alice M talked about recov­ered the Quak­er charism (http://​en​.wikipedia​.org/​w​i​k​i​/​C​h​a​r​ism). I did­n’t join Friends because of the­ol­o­gy or his­to­ry. I was a young peace activist who knew in my heart that there was some­thing more moti­vat­ing me than just the typ­i­cal paci­fist anti-war rhetoric. In Friends I saw a deep­er under­stand­ing and a way of con­nect­ing that with a nascent spir­i­tu­al awakening. 

What does it mean to live a chris­t­ian life (again, low­er­case) in the 21st Cen­tu­ry? What does it mean to live the Quak­er charism in the mod­ern world? How do we relate to oth­er reli­gious tra­di­tions both with­out and now with­in our reli­gious soci­ety and what’s might our role be in the Emer­gent Church move­ment? I think Clark­son gives clues. And that’s what this series will talk about.

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